Product Guide · Measure
Analytics
Analytics shows you what your posts earned on LinkedIn, which formats and topics carry the results, and how a period compares to the one before, for one profile or every profile in the workspace.
It is for everyone who needs results: a solo creator checking their own profile, a team admin reporting on the company's profiles, a team member looking at their own posts, an agency reporting to a client, and the client reading their own numbers.
Workspace analytics and profile analytics
There are two pages with the same layout:
- Workspace analytics: Analytics in the workspace sidebar. It covers every profile you can see, and the filter bar narrows it to some profiles or teams.
- Profile analytics: Analytics under a profile in the sidebar. It is pinned to that one profile and has no profile filter.
Admins see every profile. Members and clients see only the profiles they are assigned to, on both pages.
The four groups
The tabs under the page title split analytics into four groups. Each group is its own page, so you can link to it directly.
| Group | What it answers | What it holds |
|---|---|---|
| Overview | How is the presence doing, and what drives it? | Posts, followers, engagement rate, earned media value, posting activity, the six profile metrics (profile views, followers gained, sends, saves, link clicks, Premium CTA clicks), engagement over time, posts against followers gained, video statistics, your LinkedIn activity over the years, performance by format, media, label and campaign, Timing & Activity, and the table of every post behind the numbers |
| Conversion | What did the content turn into? | The conversion funnel (impressions, profile views, clicks on tracked links), performance by funnel stage for Reach, Trust and Convert, and click tracking |
| Leaderboard | Who and what came out on top? | The team leaderboard and the top posts |
| Company Page | How is the Company Page doing? | Page views, visitors by device, page sections, follower demographics and the page's share statistics |
The Company Page tab appears only when a Company Page is among the profiles you can see. A workspace with personal profiles only does not get the tab.
How the numbers are counted
- A post's numbers belong to the day it was published. Impressions, likes and comments in a chart are each post's total so far, credited to its publish date. "Impressions in March" means what the posts published in March have earned up to now, not what happened in March. A chart for a past month keeps growing while those posts are still read.
- Likes count every reaction. Scripe stores LinkedIn's reaction count, so Celebrate, Support, Love, Insightful and Funny are all in Likes.
- LinkedIn stops answering for old posts. LinkedIn's statistics API refuses posts older than about 400 days, so Scripe keeps the last numbers it read for those posts.
- Tracked link clicks are counted by click date and for the whole workspace, whatever profiles the filter selects.
Data freshness
Next to the date range, a muted line reads Updated … ago. It is the last time Scripe refreshed post statistics for the profiles you selected, not the last sync of any kind. LinkedIn statistics refresh on a schedule, and many connected profiles are a few days behind. Not synced yet means Scripe has not refreshed post statistics for the selection yet.
The time model
Every chart on the page uses one date range, and every chart you zoom into changes that range for the whole page.
- Date range: pick a preset (Today, Last 7 days, Last 30 days, Last 3 months, Last 6 months, Last 12 months, All) or a custom range. All covers the last five years.
- Granularity: Scripe picks it from the length of the range. Up to 31 days is shown by day, up to 182 days by week, anything longer by month. The Granularity menu offers one alternative step; it resets when the range changes. Weeks start on Monday.
- Compare: Previous period, Previous week, Previous month, Previous year or No comparison. It sets the comparison line in the engagement chart and the differences on the Overview cards. With No comparison, the posts and engagement rate cards show no difference instead of one against zero.
Granularity and Compare appear only on Overview, because only Overview has charts they change. The other groups show the date range alone.
Zooming into a period
Drag across a chart
Press and drag over the periods you want. When you release, the whole page switches to that range. On a touch screen, use the selector under the chart instead.
Or select a label on the time axis
Each label on the horizontal axis zooms to its whole calendar unit. Selecting "Sep" on a range that starts on 16 September zooms to 1 to 30 September.
Page with [ and ]
With the chart focused, [ goes to the previous period and ] to the next one. After a zoom, they page by what you zoomed to: after a month, the month before or after; after three months, the three months before or after. After a preset or a custom range, they page by whole months, whole weeks or the same number of days.
Go back
The Back to … pill left of the date range returns to the range you zoomed from. The browser's back button does not undo a zoom.
With the chart focused, you can also hold Shift and use the arrow keys to select, press Enter to zoom and Escape to clear.
Sharing a view
The page's address holds the whole view: the date range, the period you zoomed to, the granularity, the comparison and the profile and team filter. Copy the address to share exactly what you see. Switching between the four groups keeps all of it.
Opening a colleague's link shows their view but does not change your own saved filter. If the link points to a group you may not open, you land on Overview with the same range.
Private figures need a LinkedIn connection
A profile added by pasting its LinkedIn URL has no LinkedIn connection. Scripe still shows its public data: its posts, their likes and comments, and its follower total. Impressions, profile views, follower growth, engagement rate, sends, saves, link clicks, Premium CTA clicks, video statistics, earned media value and the conversion funnel come from the profile's own LinkedIn connection. Without it, those figures show a dash and a hint to connect LinkedIn. See LinkedIn connection.
Exporting
Export CSV offers three files:
- Analytics report (CSV): the figures on the page for the selected range and filter.
- All posts in period, full content (CSV): every post in the range with its text and numbers.
- Full history, every post, full content (CSV): every post Scripe holds for the selection.
Limits and plans
| What | Plan |
|---|---|
| Analytics, without the sections below | Solo, Advanced, Business |
| Timing & Activity, Leaderboard | Advanced, Business |
| Performance by label and by campaign, click tracking, Export CSV | Business |
On the free plan, the top of Overview is a preview, and the date range, granularity and comparison controls open the plan offer. See Plans.
Edge cases
- Agency clients see Overview, Conversion and, when one is in reach, Company Page. They do not see the Leaderboard or click tracking. See Reporting results to a client.
- Company Pages: in Overview, a Company Page's posts count like any profile's. The Company Page group reads LinkedIn's page statistics, which are the page's totals at the last sync. They do not follow the date range.
- Teams: selecting a team in the sidebar opens analytics filtered to that team. The filter stays in the address, so a reload keeps it.