Product Guide · Getting Started
The Scripe Method
The Scripe Method turns posting from a weekly guess into a plan: you decide once what you want to be known for and who it is for, and Scripe keeps every profile's posts in the right proportion of reaching new people, building trust and inviting the ask.
It has three parts, and every idea and post Scripe writes for you uses all three.
1. Positioning: what you can credibly own
Good topics sit where three things overlap: your audience's pain points, what makes your offer different (your USPs), and your credibility, the experience that lets you speak about it. A topic missing one of them reads like an ad, is helpful but sells nothing, or is about you rather than your reader.
Scripe keeps that positioning in your knowledge base, at two levels:
| Document | Scope | What it holds |
|---|---|---|
| Your company | The whole workspace | What you do, your mission and vision, your core statements, your target audience and what your audience gets |
| Target audience | The whole workspace; a profile can have its own | Who you are trying to reach |
| You | One personal profile | Who you are, your credibility points, your opinions and hot takes, and your stories |
The company documents are shared by every profile in the workspace, so a team speaks about the same company. Each personal profile adds its own You document, so each person still sounds like themselves. If one profile speaks to a different audience, switch on its own target audience in its positioning; the others keep following the workspace's.
On top of that, content topics name the themes the workspace wants to be known for. They are defined once in Strategy settings and assigned to profiles; Scripe checks how each topic performs on LinkedIn and how well it fits your company.
2. Content lanes: what each post is for
Every post serves one of three jobs. Scripe calls them lanes.
| Lane | Its job |
|---|---|
| Reach - top of funnel | Gets you seen by people who don't follow you yet. It travels beyond your usual audience and asks nothing of them. |
| Trust - middle of funnel | Makes the people who already see you believe you know this, by showing your work from your own experience. |
| Convert - bottom of funnel | Puts your offer, your proof or your event in front of the few readers who are ready to act. It works as a small share of what you post. |
The lane comes from the post's format. Scripe knows 26 formats, from a personal hot take to a client success story, and each belongs to one lane: a hot take is Reach, an actionable guide is Trust, a launch announcement is Convert. You can also set a post's lane on its own without picking a format. A post with neither is unrated and counts toward no lane.
Lanes are a mix, not a sequence. On LinkedIn everyone sees whatever you post, so a Convert post does not wait for a reader to have seen your Reach posts first. What matters is the proportion over time.
3. The content mix: how much of each
Each profile has a posting goal (how many posts a week) and a content mix (how those posts split across Reach, Trust and Convert). Scripe suggests the mix from how warm the profile's audience is:
| Audience | What it means | Suggested mix |
|---|---|---|
| Cold audience | Most people don't know this profile yet | 65% Reach, 25% Trust, 10% Convert |
| Warm audience | People already know this profile | 55% Reach, 30% Trust, 15% Convert |
| Hot audience | People know this profile well and are ready to act | 45% Reach, 35% Trust, 20% Convert |
These are starting points, not measurements. With automatic updates on, Scripe moves the mix as the audience gets more familiar. You can drag the mix yourself; the total stays the same and posts move between lanes.
The goal is counted per goal period, which the workspace sets to one or more weeks. Your Home shows the goal for the current period, lane by lane: what is published, what is scheduled and what is still to do.
How Scripe uses the method
- Ideas. For you suggests ideas grounded in your positioning, your knowledge base and the outliers in your niche, with your mix in mind. When you ask Scripe Agent for ideas, you can ask for a specific lane.
- Posts. When you open an idea, its brief says which lane it serves and what that lane is for.
- Planning. On your Home, a lane that is behind shows as a dashed "to do" block. Click it and Scripe opens your ideas and drafts for that lane and profile.
- Results. Analytics measures each lane by its own job, so a Convert post is not judged by its reach.
Who sets what
| Who changes it | |
|---|---|
| Company and target audience documents | Any user of the workspace except a Client |
| Content topics | Workspace admins |
| Goal period | Workspace admins |
| A profile's posting goal and mix | Users who can open that profile |
To set all of this up, see Content strategy. For writing style, see Tone of voice.
Edge cases
- A company page has no You document; it speaks from the company documents.
- A profile with no posting schedule has no goal to divide. Set its post times first, in the profile's settings.
- Older posts created before lanes existed are rated from their old content category where Scripe can tell, and are unrated otherwise.