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Product Guide · Knowledge and Strategy

Branding

Branding is your workspace's brand kit: the colours, typefaces, corner shape and logos that the visuals Scripe makes for every profile and Company Page are built with. You set it once, and every profile's carousels, quote cards and images follow it.

It is for the admin who owns how the company looks, and for agencies setting up each client's look in that client's workspace. One workspace has one brand kit.

One brand kit, applied to every profile's formats

Open it from Settings → Content & branding → Branding.

What is in the brand kit

  • Colors: your accent, a softer accent for quiet highlights, a neutral for quiet actions, and the backgrounds (base, raised and overlay surfaces). Select a card to change its colour.
  • Typography: a heading font and a body font, and whether generated assets are light or dark.
  • Shape: the corner radius of buttons, pills, cards and carousel slides: Sharp, Subtle, Rounded or Soft.
  • Logos: the full Logo (wordmark) and the Isologo (the symbol alone, for small spaces). Your marks are placed on generated image assets.

Press Save branding to apply it to every profile.

Fonts come from the library

Pick fonts from Scripe's font library: the basics, plus sans serif, serif, display, handwriting and monospace families. You cannot upload a font file of your own, and you cannot type in a font name the library does not have.

Syncing from your website

Sync from website reads colours, fonts and logos straight off your site so you do not have to enter them by hand.

  1. Enter your website and press Sync

    Use the homepage address. Scripe reads the page's stylesheet, what it paints, its social preview, favicon and logo.

  2. Review the result

    Nothing is saved yet. The page names any field it could not read and leaves it unchanged.

  3. Pick from the candidates

    Under From your website, Scripe lists what else it found and where (from your stylesheet, used on your page, from your logo, from your favicon and more). Select a swatch, Use the website's typeface or Use the website's logo to take it.

  4. Save

    Press Save branding.

A sync never overwrites what you set yourself. A field you edited by hand keeps your value, and the page says so. Scripe also leaves a colour unchanged rather than fill it with a framework's stock colour your site never chose, and matches your website's typeface to the font library by name.

Where the brand is used

  • Company templates: on the same page, Company templates are your team's starting points for carousels, tweet cards, photo overlays and AI formats. Scripe seeds every new one with your branding, and the first one per format becomes the default. See Templates.
  • Images Scripe generates (photos and AI formats): your branding is available to every generation, but not forced on it. Scripe applies it when you ask for it in any words ("in our branding", "in our colours"), or when nothing else decides the look. A template's own look, or a styling instruction you give, wins over it.
  • The media editor: every colour picker opens with a Brand row holding your saved colours. A workspace that saved no branding gets no Brand row.

Limits and plans

  • Branding has no plan gate. See Plans.
  • Only admins can change it; everyone else sees a note that they have no permission.
  • Agency clients do not see it.
  • Fonts: library only, no upload.

Edge cases

  • Agencies: set up each client's brand kit in that client's workspace.
  • A logo that will not upload: the image is too large or could not be read; try a smaller or simpler file.

When it goes wrong

FAQ