Product Guide · Knowledge and Strategy
Strategy
Strategy decides what Scripe plans and suggests for every profile: how many posts each profile aims for in a goal period, how those posts split between getting seen, building trust and inviting the ask, and which topics the workspace stands for.
It is for admins who plan a company's or a client's profiles, and for solo creators planning their own. Team members change the weekly target and content mix of the profiles they work on; topics and the goal period are an admin's.
Open it from Settings → Content & branding → Strategy. Each profile's own part is also in its settings, under Strategy.
The goal period and weekly targets
- Goal period is how far ahead the workspace plans: 1, 2, 3, 4, 6, 8 or 12 weeks. A period starts on a Monday. Every goal in Scripe follows it: the Goal for this period card on Home, the Strategy chart and the calendar's goal band. Only admins change it.
- Weekly target is how many posts a profile aims to publish each week, from 1 to 100. Changing it also reshapes the profile's posting schedule under Post times to that many slots a week.
The chart, Posts for the next … weeks, adds up every profile; hover a profile's row to see its own plan.
The content mix: Reach, Trust and Convert
Every post serves one of three lanes:
| Lane | What it is for |
|---|---|
| Reach - top of funnel | Gets you seen by people who don't follow you yet. It travels beyond your usual audience and asks nothing of them. |
| Trust - middle of funnel | Makes the people who already see you believe you know this, by showing your work from your own experience. |
| Convert - bottom of funnel | Puts your offer, your proof or your event in front of the few readers who are ready to act. It works as a small share of what you post. |
Each profile's row shows its mix as one bar. The total comes from the weekly target; the mix only moves posts between lanes, so the total stays the same.
Scripe suggests the mix from how warm the profile's audience is:
- Cold audience: most people don't know the profile yet, so Scripe suggests more posts that introduce it.
- Warm audience: people already know the profile, so Scripe suggests a few more posts that invite them to act.
- Hot audience: people know the profile well and are ready to act, so Scripe suggests the most posts that invite them to take that step.
With automatic updates on, Scripe moves the mix as the audience gets more familiar. To set your own mix, turn automatic updates off, then drag the boundaries between the lanes. Reset to recommended values returns to the suggestion.
The mix shapes what Scripe suggests: every idea Scripe generates is written knowing what each lane is for, and For You ideas follow the profile's mix.
Content topics
Content topics are the themes your workspace posts about. An admin defines a topic once and assigns it to the profiles that should post about it; each assigned profile then gets ideas for it.
- New topic creates one. A topic can be assigned to up to 100 profiles.
- Scripe suggestions: Scripe looks at your profiles and company and suggests topics. New suggestions come at most every 30 days, when you open the page; Suggest more asks for more at once. Add takes a suggestion, Dismiss suggestion removes it.
- Scripe checks each topic. Quiet on LinkedIn means few people are posting or reacting to it right now; Loose fit for your company means it does not clearly connect to what you sell or know best.
- Delete removes a topic from every profile it is assigned to. Posts and ideas already created stay.
In a profile's settings, Strategy shows the topics assigned to that profile. A topic an admin adds there starts assigned to that profile. Members see the topics read-only.
Positioning documents
The documents that say who you are and who you write for live in the knowledge base: the company, the target audience and each profile's positioning. Ask Scripe can update the company and target-audience documents for an admin. When a field already has text, it shows both versions and asks before replacing yours.
From your positioning, Scripe also derives audience personas and their ranked pain points, which idea generation reads. You do not edit them; they follow your documents.
What lives where
Eight things sound alike and are kept in different places:
| What | Applies to | Where you edit it |
|---|---|---|
| Company and target audience | The whole workspace | Knowledge base, essential items |
| A profile's own target audience | One profile; off means it follows the workspace | The profile's Positioning in the knowledge base |
| A profile's positioning | One profile | The profile's Positioning in the knowledge base |
| Content topics | The workspace, assigned to profiles (admins) | Settings → Strategy |
| Organization tone of voice | The whole workspace (admins, Business) | Settings → Tone of Voice; see Organization tone of voice |
| A profile's tone of voice | One profile | The profile's settings, Tone of voice; see Tone of voice |
| Audience personas and pain points | One profile | Nowhere; Scripe derives them |
| Brand kit: colours, fonts, logos | The whole workspace | Settings → Branding; see Branding |
Limits and plans
- Strategy has no plan gate of its own. See Plans.
- Light profiles are not part of the posting goal.
- Agency clients do not see Strategy.
Edge cases
- A Company Page has a weekly target, a content mix and topics like a personal profile.
- A profile with no posting schedule has no mix to divide; set its post times or its weekly target first.
- One profile in the workspace: the workspace chart and the profile's plan are the same.