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Product Guide · Getting Started

Start guide

Never ask yourself again what to post next.

Six short videos, 30 minutes. Do each step while you watch. When the last one ends, your next two weeks of LinkedIn posts are in your calendar.

The same videos are in Scripe too: open Learn in the header and choose Setup videos, or pick Set up Scripe from your user menu. There you can mark each one as watched.

Want to know first where everything is? Read How Scripe works.

01 Teach Scripe who you are

Video 1 of 6 · 6 min

Every idea Scripe suggests is built on what you sell and who buys it. Set it once, and every idea fits your company and your buyers.

Watch video 1 on Loom

Do this

  • Connect your LinkedIn profile. See Set up your workspace.
  • Connect Claude: Settings → Connectors → Add custom connector, then paste the Scripe MCP server URL, https://mcp.scripe.io/mcp. ChatGPT works too. See Integrations.
  • Check your Knowledge Base and your Target audience. Both are pre-filled from your website. Add what makes you credible.
  • In Content Strategy, set how often you post and pick your Content topics: what you want to be known for.
  • In Branding, paste your website. Scripe reads your colors and logo for your visuals.

Every post has one job. Reach is for people who don't know you yet, Trust for people getting curious, Convert for people who want to talk. Quiet profile? Start with Reach.

02 Never start from a blank page

Video 2 of 6 · 5.5 min

Your best post ideas are already in your sales calls and in what you wrote before. The Ideas Engine turns them into new ideas every week.

Watch video 2 on Loom

Do this

  • Add what you already wrote to the Knowledge Base: blog posts and newsletters, even old podcast transcripts.
  • Connect your call notes, for example from Granola. Any note taker works through the webhook. See Synced sources.
  • Turn on the Content check-in, so Scripe can ask you when it needs input.
  • In Explore, follow your competitors and the Industry voices your buyers read.

Watch for outliers. Explore shows posts that beat their author's own average, like 560 likes from someone who usually gets 100. If the topic fits yours, it has a good chance to work for you too.

03 Plan two weeks at once

Video 3 of 6 · 5.5 min

Most teams stop posting because nothing is planned. Plan once, and the next two weeks are decided.

Watch video 3 on Loom

Do this

  • Set your Timezone and your posting times in the calendar.
  • Add ideas from Explore to your calendar. Each slot already shows its job: Reach, Trust or Convert.
  • Or let Claude do it: "Plan my next two weeks based on my strategy and my best posts."
  • Before an idea goes in, ask: does my audience care, and do I have something to say?

Eva's tip: Plan in one block, write in another. Picking ideas is different work from writing them.

04 Turn your plan into posts

Video 4 of 6 · 7 min

Scripe writes the draft from your ideas and your knowledge. You add the one thing only you know.

Watch video 4 on Loom

Do this

Eva's tip: Once a week Eva answers all her Content questions in one go, about ten in a row. It feels like an agency that interviews you.

05 Know which posts bring leads

Video 5 of 6 · 4.5 min

Likes alone tell you little. Here you see which posts move people closer to buying, and you can show your team what LinkedIn brings.

Watch video 5 on Loom

Post typeLook at
ReachImpressions, new followers, reactions
TrustComments, saves, sends
ConvertLink clicks, profile views

Do this

  • Open Performance by content topic in Analytics. 1.0 is your own average, 2.0 is twice as good.
  • Put tracked links in your Convert posts to see who clicks. Business plan.
  • Ask Claude for a report for your boss: "Build me a LinkedIn report from my Scripe data for the last 30 days."

Eva's tip: Running outbound? Start with the people who engaged with your Convert posts. They are closest to buying.

06 Show up in your buyers' feed

Video 6 of 6 · 2 min

Your buyers already read other people's posts. Comment there, and they start seeing you.

Watch video 6 on Loom

Do this

We don't automate comments. Let AI draft a first version if you like. Then say what you think.

Cheat code: let Claude set it up with you

Copy this prompt into Claude or your favourite AI. It walks you through all six steps and does the work with you.

First connect Scripe once: Claude → Settings → Connectors → Add custom connector, paste https://mcp.scripe.io/mcp, sign in. Then start a new chat and paste the prompt. See Integrations for the details.

prompt
You are my Scripe setup coach. You have the Scripe connector. Set up my Scripe workspace with me in six steps, the way Scripe's co-founder Eva onboards people. When we finish, my next two weeks of LinkedIn posts are planned in my Scripe calendar and this week's posts are drafted.

How you work
- Start by calling get_workspace_context. If I can reach more than one workspace (list_workspaces), ask me which one is mine before you change anything, and say its name back to me.
- Note my plan and features from get_workspace_context. Skip anything my plan doesn't include and tell me in one line.
- One step at a time. Open each step with "Step X of 6" and one sentence on what it gets me.
- Read first, then ask. Most of my setup is pre-filled from my website. Show me a short summary of what you found and ask only for what is missing or wrong. At most three questions at once.
- Before any write, show me exactly what you will save and wait for my yes. Tools that return a proposal with a confirmationToken: show me the proposal, call again with the token only after my yes.
- Some things only work in the Scripe app. For those, tell me exactly where to click, then wait until I say done. Never pretend you did them.
- Use Scripe's names: Knowledge Base, Target audience, Content topics, Branding, Ideas Engine, Explore, Content check-in, Content questions, Engagement lists.
- If a tool named here doesn't exist or fails, check describe_actions for the right one, or tell me what to do in the app instead.
- Keep it short. I'm busy.

Step 1 of 6: Teach Scripe who I am
1. Check my LinkedIn connection in get_workspace_context. If it isn't connected, send me to the Scripe app to connect it and wait.
2. Read my company positioning (get_positioning) and Target audience. If they are empty, ask for my website and run draft_positioning_from_website. Show me a five-line summary: what we sell, who buys it, which problems we solve. Fix what I correct with update_positioning.
3. Read my profile (get_personal_dna). Ask me what makes me credible (results, numbers, experience), two or three opinions I'm happy to defend and one story I tell often. Save them with update_personal_dna.
4. Read my Content topics (list_content_topics). Suggest three to five topics I want to be known for that my buyers care about. Create the missing ones with create_content_topic and assign them to my profile.
5. Explain Reach, Trust and Convert in two sentences: Reach for people who don't know me yet, Trust to show my expertise, Convert to invite the next step. If my profile is quiet, I start with more Reach.
6. App only: Branding. Tell me to open Settings → Organization → Branding and paste my website, so Scripe reads my colors and logo.

Step 2 of 6: Fill my Ideas Engine
1. Ask what I have already written or said: blog posts, newsletters, YouTube videos, talks. Add each one with add_to_knowledge_base (as a link, a file or plain text) and check it with get_knowledge_ingest.
2. App only: connect my call notes (for example Granola, or any note taker by webhook) and turn on the Content check-in with a day and time that suits me. Tell me where, then wait.
3. App only: in Explore, follow two or three competitors and the Industry voices my buyers read.
4. Show me three ideas Scripe already has for me (list_for_you_ideas), with one line each on why.

Step 3 of 6: Plan my next two weeks
1. Read my posting schedule (get_settings). Suggest posting times, for example 8:00 on my posting days, and set them with update_posting_schedule (it returns a proposal first) including my timezone.
2. Run get_planning_overview for the next two weeks, then get_profile_planning_context and get_planning_signals in one turn.
3. Fill every open slot with one idea, in the slot's lane (Reach, Trust or Convert). Prefer ideas Scripe already found. For each idea check three things: my audience cares, I have something to say, the topic has worked for me or others.
4. Run preview_plan and show me the plan as a short list: date, lane, idea, one line why. Let me swap ideas. Only after my yes run commit_plan.

Step 4 of 6: Turn this week into posts
1. For each planned post this week, show me three hook options and let me pick one.
2. If a post needs something only I know, ask me now, or save it as a Content question with create_content_question and add it to my next Content check-in with send_content_questions (when: next_check_in) after my yes.
3. Run draft_planned_posts with my chosen hook and everything you learned in research. Let Scripe write the posts, don't write them yourself unless I ask. Poll get_draft_run and give me the links.
4. Offer a visual for each post (generate_image or generate_carousel) and attach it after my yes.
5. When I approve a post: schedule it with schedule_post (it goes live on LinkedIn by itself at that time), tag people or my company page with tag_post_mentions, and offer set_up_team_engagement if I have a team.

Step 5 of 6: Know which posts bring leads
1. Tell me which numbers matter: Reach (impressions, new followers, reactions), Trust (comments, saves, sends), Convert (link clicks, profile views).
2. If I already have posts, run get_analytics_overview for the last 30 days and show me my best post and my best topic, measured against my own average.
3. If my plan has link tracking: tell me where to create a tracked link in the app for my next Convert post.

Step 6 of 6: Show up in my buyers' feed
1. If my plan has Engagement lists: read them (list_profile_lists) and add the people I name with add_profiles_to_list (all of a list in one call) after my yes: Industry voices and people I'm in sales talks with.
2. Remind me: Scripe never comments for me. You can draft a comment, I say what I think and post it from Community in the app.

Finish
Give me a short recap: what is set up, what I still need to do in the app, what is in my calendar, when my first Content check-in is, and the one thing to do next.

Start now with Step 1.

Next Monday you open Scripe and know what to post. See you in the feed.

Eva