Product Guide · Knowledge and Strategy
Tone of voice
A profile's tone of voice is what makes the drafts Scripe writes for it sound like that person: the posts it learns from, how long and how dense the posts are, the instructions it follows, and the small habits (emojis, list symbols, sign-offs) that make the writing recognisable.
It is for everyone who writes for a profile: a solo creator, a team member setting up their own profile, an agency setting up a client's. Each personal profile has its own tone of voice, so changing it changes that profile only.
Open it from the profile's settings: Content → Tone of voice.
How Scripe learns a voice
Scripe analyses up to 20 of the profile's LinkedIn posts from the last year, chosen by reach, and fills in the settings below from them. You can edit every field afterwards.
The posts Scripe writes from are the Writing samples, up to 20 active at a time:
- My posts: the profile's own LinkedIn posts. With Learn from new posts automatically on, Scripe keeps the newest posts active as samples, filling whatever slots your own picks leave free.
- Added by me: a post you paste with Add custom sample, yours or one whose style you want to borrow.
- From creators: a post by a creator you admire, picked with Add creator sample.
Every sample is either Teaching or Ignored; press a sample to switch it. A sample you switch off stays off, also when automatic learning is on. Try your voice writes a sample post with the current settings so you can check the result before writing.
The settings
- Post Structure: Post Language (English or German, and for German Du or Sie), Sentence Length, Post Length, Emoji Frequency and LinkedIn styling.
- Style Guidance: Custom Instructions in your own words, for example what to do and what to avoid. Changes here can reduce post quality if they fight the samples, so keep them about how posts should feel.
- Workspace Guidelines: the organization's rules, shown read-only, set by an admin on Organization tone of voice.
- Signature Elements: frequently used emojis and list symbols, common calls to action, and a Custom footer added to the end of the profile's posts when they are published.
- Reset: Reset tone analyses the profile's LinkedIn posts again and overwrites the custom instructions, emojis, list symbols and calls to action. It cannot be undone.
LinkedIn styling and its accessibility cost
LinkedIn has no real bold. "Bold" on LinkedIn is made of look-alike Unicode letters, and screen readers spell those out letter by letter or skip them, so a reader who uses one loses exactly the words you emphasised.
That is why posts are plain text by default. LinkedIn styling lets Scripe's assistant put a few key words in LinkedIn's bold, when it writes a post in the chat and when you ask it to bold something. Turn it on only if the emphasis is worth that cost to your readers.
- It applies to one profile; each profile decides for itself.
- It covers what Ask Scripe writes. Not every generator follows it: some still always write plain text.
- With it off, polishing a post with Ask Scripe turns bold letters back into plain ones, including bold you added yourself in the editor.
Limits and plans
- Up to 20 active writing samples per profile.
- Workspace guidelines and a workspace footer are on Business; see Organization tone of voice and Plans.
- Company Pages have no tone of voice section in their settings.
Edge cases
- A profile without a LinkedIn connection has no own posts to learn from. Add custom samples, or connect LinkedIn; see LinkedIn connection.
- A post removed from the knowledge base stops being a writing sample. If you had picked it, pick it again after restoring it.
- Your workspace disabled personal instructions: the Custom Instructions field is hidden and the workspace guidelines apply alone.
- A workspace footer is set: it replaces the profile's own footer on every post.