An idea's page

An idea's page collects what the idea is about, why it should work, what it should look like and who it is for. From there Scripe starts a chat for each profile you pick, drafts hooks for you to choose from, and keeps every post listed under the idea.

Open an idea from the idea board, from the toast after you save one, or from a post made from it. The page is for everyone who writes; it matters most to a marketer or an agency turning one idea into posts for several people. Agency clients do not see ideas.

What the page holds

Overview is the main tab:

• The title and description. Write what the post should say. Scripe uses the description as context when it writes posts from the idea.
• Why this idea will work. For an idea saved from For you, the brief and its cited sources, each of which opens the original. Ideas you created yourself have none.
• Sources for context. Links and files Scripe reads as background when it writes the posts. Add sources to add one; removing one offers Undo.
• Posts, the posts made from the idea (below).
• Activity, comments from your team (Leave a comment…) and a record of what changed.

The right-hand panel holds:

• Properties: the topic, the lane and post format, the profiles the idea is for, a date, a campaign and labels.
• Post format & media: the format, and the picture, carousel or style the posts should use (below).
• Posts that use a similar idea, from other creators on LinkedIn.

When your workspace uses content check-ins, a Content questions tab sits beside Overview (below); otherwise Overview is the whole page. Archive at the top right takes the idea off the active board; the ··· menu deletes it.

Choosing the media

Under Post format & media, choose what the posts from this idea should carry: one of your own pictures or a carousel from your media library, or a style from Scripe's templates.

• A picture or carousel you pick from the library is attached to the idea right away.
• A style is kept as the idea's reference, and the visual is made together with each post, for that post's profile. The tile reads Reference — Scripe makes each post's visual from it after writing, and for an infographic Reference — infographics are made when you ask for one in the post.

Videos and PDFs cannot be attached to an idea.

Under the post format, About this Post Format explains what the format is for and shows high-performing examples.

Writing posts for several profiles

1. Pick the profiles

   Press Write posts from idea at the top right. Choose every profile you want a post for. The profiles the idea is assigned to are picked for you, or the idea's own profile when it has none; a profile that already has a post or a chat from this idea starts unpicked. Press Write posts. You can write for 20 profiles at a time, and Start blank makes one empty draft per picked profile instead of a chat. When there is only one profile you can write for, the button reads Write post from idea and the press starts straight away, with no list to pick from.

2. Let the chats draft the hooks

   Scripe starts one chat per profile and runs its first turn in the background: each chat reads the idea's description, sources, brief and media choice and drafts hooks in that profile's own voice. Closing the page or the browser does not stop them. Posts lists one row per chat, with its state: Choose hook, Needs input, Post written or Failed. A chat that is working shimmers instead of showing a state, and while Posts is out of view the button at the top right counts what is running and what needs you.

3. Choose a hook in each chat

   Press a row to open its chat beside the page, pick the hook you want, and Scripe writes the post and makes its visual. The row then shows the post's first line; press it to open the post, edit it and schedule it.

A row that reads Failed offers Try again. If the chat already got further than its first draft, Try again opens the chat, because only the chat holds what was asked for there.

Every post made from the idea stays linked to it, so the idea shows how many posts it produced and the post shows which idea it came from.

Content questions

When your workspace uses content check-ins, the idea also has a Content questions section and tab: Ask profile owners for extra details collects the input the idea still needs, such as a story or a number, from the people whose profiles it is for. Scripe suggests questions you can Use or dismiss. You send a question now, add it to the next check-in, or schedule it. The answers are collected on the idea, where the question's status shows Answered.

Plans

The idea page has no plan limit. Writing posts and creating media use your weekly AI usage, and on the Free plan creating posts needs a trial or a paid plan. Campaigns and workspace label management need the Business plan. See Plans.

Edge cases

• An idea for a company page. A company page can be written for like any profile.
• A profile you cannot open. The list offers only the profiles you can write for.
• A profile already writing. A profile whose chat is still working reads Working and cannot be picked again; open its chat instead.
• Approval. Posts made from an idea follow your workspace's review rules like any other post; the idea itself needs no approval.

When it goes wrong

FAQ