Campaigns

A campaign gathers everything your team posts about one launch, event or theme, so everyone writes from the same brief and you see who has posted and who has not.

Campaigns are for in-house marketers and team admins running company-wide moments, and for agencies running them inside a client workspace. Team members see the campaigns their profiles are part of and write for them. Agency clients do not see campaigns.

What a campaign is

A campaign belongs to the whole workspace. It has an emoji, a name, a short summary, a status (Draft, Active, Completed or Archived), a date range, labels, files, comments and a description. The description is the brief: what the campaign is about and what you want people to say.

A campaign either covers the whole workspace (Company-wide) or only the profiles you choose, one by one or a whole team at a time.

Dates are optional while you are still preparing: without them the campaign stays a draft only you and workspace admins see, and it cannot be shared with the team.

How the brief travels from idea to post

You attach a campaign to an idea, and from there it reaches the post:

1. On an idea, choose the campaign in its Campaign property. Only Draft and Active campaigns that include the idea's profile are offered.
2. When you write the post from that idea, Scripe reads the campaign's name and brief together with the idea, and the post inherits the campaign.
3. The post shows up under the campaign's Posts, and the idea under its Ideas.

You can also set a campaign directly on a post, with Campaign in the editor or in a post card's menu.

The link is removed when the campaign is deleted, when you narrow the campaign's profiles so that the idea's profile is no longer included (Scripe asks first), or when the idea moves to a profile outside the campaign. A campaign that later completes stays attached to the ideas and posts it already has.

Creating a campaign

1. Open Campaigns

   Go to Posts and open the Campaigns tab, or open a campaign from Home.

2. Add it

   Press New campaign. A row opens in the table with the name field focused: type a name and press Enter. The campaign starts as a Draft running for the next seven days, for the whole workspace. Search campaigns narrows the table.

3. Fill in the brief

   Click the campaign to open it. Set the dates, the profiles, labels and status, attach files, and write the description your team will write from.

4. Activate it

   Switch the status to Active. Scripe offers to notify the users assigned to the campaign's profiles; a company-wide campaign notifies nobody. Check Don't notify anyone to activate without telling anyone. Share with the team in the Share dialog (below) notifies the same people.

Where campaigns appear

• The Campaigns tab on Posts: every campaign of the workspace in one table — name, status, profiles, dates and how many posts it has. Press a campaign's name to rename it in place, or use Rename in its row menu.
• The list and the board: open Display and set Group by to Campaign, and the posts group by campaign instead of by status, each campaign showing how many of its posts are published. Drag a post onto another campaign to move it, or use Move to campaign in the post's menu.
• Calendar: a bar across the campaign's dates. See The workspace calendar.
• Home: the next campaign that has not ended, with each profile marked Posted, Scheduled, In progress or Missing.

Inside a campaign

Clicking a campaign opens it beside your work, with Share and Delete at the top and these sections:

• Results: what the campaign's published posts earned — impressions, engagement (likes, comments and reposts), followers from content, saves and link clicks. Impressions, followers, saves and link clicks are figures only a post's own author sees on LinkedIn, so they count the profiles your workspace has connected and nobody else's. Until the campaign has a published post the five figures read 0, and the line beside Results says so.
• Brief: the description your team writes from, with formatting and images.
• Posts and Ideas: what is filed under the campaign. Each section collapses.
• Comments: the thread where everyone can talk about the campaign.

Sharing a campaign

Share at the top of a campaign opens one dialog with the two ways it reaches people:

• Share with the team notifies everyone assigned to the campaign's profiles and ends its Draft. It needs dates.
• Anyone with the link can view turns on a public page for the campaign and notifies nobody. Copy the link and send it to whoever you like — they need no Scripe account. The page shows the campaign's brief, its results, its published posts (each linking to LinkedIn) and its files, and nothing else: no ideas, no drafts and no one from your team. Someone holding the link can sign in or sign up, but they cannot post into your campaign.

Switching the link off stops it working at once; switching it on again brings the same link back.

Limits and plans

Campaigns are a Business feature: creating, editing, sharing, archiving and deleting one needs Business. On other plans Campaign in the editor opens the upgrade. See Plans.

Everyone in the workspace (except clients) can see campaigns and comment on them. On Business, any member can share a campaign with the team and turn its public link on. Editing and deleting a campaign in the campaign view stays with workspace admins. Agency clients only read.

FAQ