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Use case · Content creation

Create LinkedIn content from what already works.

Agents find the posts that outperform in your niche, turn them into ideas for every profile, write the drafts in each profile's tone of voice and design the visuals in your brand kit. You approve what goes out, and the results shape next week.

Mon 9:30 · The idea
Mon 16:40 · The draft
Tue 9:10 · Live
Approved by Nicolle
Scheduled for Tue 9:10

More than 1,200 companies run LinkedIn on Scripe, from solo founders to teams of 20 and more.

Most weeks start with a blank page.

Monday, three profiles to fill and no plan. Ideas come from whoever spoke last, drafts from a chat window, and nobody knows what last month's posts did.

Content without a system

  • Ideas come from whatever someone mentioned in the last meeting.
  • Drafts from a chat window read like everyone else's.
  • Every visual waits for a designer, or goes out without one.
  • Results sit in LinkedIn, one profile at a time.

Content with Scripe

  • Ideas start from posts that beat their author's own average in your niche.
  • Drafts start from a hook that worked and each profile's tone of voice.
  • Infographics, carousels and quote cards come out in your brand kit.
  • Every profile's results in one place, feeding next week's ideas.

One idea, from signal to slot.

How a post comes together in Scripe, followed from the outlier that started it to the slot it goes out in.

  1. 01

    Explore spots what works

    Agents read about 15 million LinkedIn posts and the sources you follow, and flag the ones that beat their author's own average.

  2. 02

    The idea lands on your board

    Scripe matches it to your positioning, gives it a job and writes down why it should work, with its sources.

  3. 03

    A draft for every profile it fits

    Pick a hook built from the outlier, and Scripe writes the post for each profile, from that profile's tone of voice.

  4. 04

    A visual in your brand

    Choose a format, an infographic or a carousel, and Scripe designs it with your colours, fonts and logo.

  5. 05

    Approve, schedule, learn

    The reviewer approves, the post goes out in its slot, and its numbers feed next week's ideas.

Everything between the idea and the post.

Each step of content creation has its place in Scripe, so nothing lives in a side document.

See the product

Outliers from your niche, every day.

Scripe compares each post with its author's own average, so a breakout from a founder with 900 followers counts as much as one from a famous creator. Follow the authors and sources your buyers read, and the feed becomes yours.

Why this idea will work
Public pricing is an argument your buyers are already having: , and . , and you can say so as . A Convert post: the ask is the pricing page.

Every idea shows its reasoning.

The brief behind an idea cites the outlier it follows, the knowledge-base passage it draws on and the part of your positioning it serves. You can tell in a minute whether it deserves a post.

IdeaConvertWhy we publish our prices3 profiles
Eva· DraftThe decision, and the week sales hated it
Christoph· DraftThe numbers, 90 days in
Nicolle· DraftWhat the discovery calls taught us

One idea, a draft for every profile.

Assign an idea to the founder, the head of sales and the Company Page. Each gets its own draft, written from that profile's tone of voice and the posts it learned from.

Infographic
Billboard
Quote card

Visuals in the formats your feed knows.

Infographics, carousels, quote cards and photo overlays, generated from the draft in your brand kit. Remix a carousel that outperformed in your market in your own design.

This week5 profiles
MonTueWedThuFri
9:00
We rebuilt onboarding to take six days instead of sixty minutes.Trust
9:10
Why we publish our pricesConvert
9:30
Public prices, 90 days in: the numbersTrust
8:40
What 40 discovery calls taught us about pricing pagesConvert
9:00
Our pricing, explained in six slidesReach

Every profile in rhythm.

Drafts move to review, get approved and land in a slot. You see each profile's month side by side, so the founder and the Company Page never say the same thing on the same day.

All profilesImpressions · Last 30 days198,990
EvaCo-Founder & CEO61,800
ChristophCo-Founder & CTO52,400
ScripeCompany Page46,890
NicolleHead of Marketing28,300
RoelSoftware Engineer9,600

Results that shape next week.

LinkedIn's numbers for every post and profile, by strategy and format, and link clicks on your own domain. What worked comes back as ideas.

A month of posts, each with a job.

Every post in Scripe has a job. This is what a month can look like for a B2B team, across Reach, Trust and Convert.

  • ReachTop of funnel

    Gets you seen by people who don't follow you yet.

    • Most B2B content plateaus at good. Here is why.Personal Hot Take
    • A day with our onboarding teamDay-in-the-Life
    • Ten years in B2B marketing: what I got wrongCareer Before & After
  • TrustMiddle of funnel

    Shows the people who already see you that you know this.

    • How we plan a content month as a teamInternal Systems & Processes
    • The three-line brief every post starts fromSystematic Frameworks
    • Three metrics we retired from the marketing dashboardData-Backed Insight
  • ConvertBottom of funnel

    Invites the few readers who are in-market right now.

    • Why we publish our pricesOffer Highlight
    • What a customer's first 30 days look likeClient Success Story
    • Our content planning template, free to copyLead Magnet Giveaway

Most months lean on Reach and Trust. Convert works in proportion, as a small share of what you post.

Put a picture on it. In all twelve industries we measured, a text-only post earned 0.49× to 0.70× what the same author's single-image posts earned.

Teams that turned content into a system.

  • Cremanski & Company

    Cremanski & Company: from afterthought to a system

    Cremanski, a Berlin revenue consultancy, treated LinkedIn as an afterthought with no process and no safe way to post alongside leadership. With Scripe's planning and approval flow, the team crossed 240,000 impressions in under six months.

    “It's kind of like going from 'you don't know what to do on LinkedIn' to 'you have a system that guides you through what to do.'”
    Virginie Rivet · Cremanski & Company
    Read the full story
  • Esentri

    esentri: one weekly voice note, posts for ten specialists

    esentri, an IT and strategy consultancy, could never stay consistent while ten specialists ran at full capacity on client work. Now a short weekly voice note turns into a set of posts that fit each person's positioning, even in the busy weeks, and monthly reach grew from 20,000 to 300,000 impressions.

    “I used to reach the end of the week and realise I hadn't done anything worth posting about. Now I notice: every day there are five to ten things you could post about.”
    Dominik Galler · Director IT Excellence, esentri
    Read the full story
  • OMR

    OMR: from one ghostwriter in a spreadsheet to 20+ people publishing

    OMR's marketing manager was the single ghostwriter, managing every teammate's posts by hand in one huge spreadsheet. With Scripe, 20+ team members publish on a scalable, trackable process, and inbound leads now come in weekly.

    “Before we found Scripe, I was the ghostwriter, managing and writing all the posts in a huge Excel spreadsheet. It was very messy. We knew we needed a tool to help us scale.”
    Juliette Agay · B2B Marketing Manager, OMR
    Read the full story

Priced per profile and per seat

Every personal profile you plan for is a seat, with its own settings, knowledge and post history. Add seats as more people start posting. Approval workflows start in the Advanced plan, roles and permissions in the Business plan. A marketer prepares, each person reviews and publishes their own post, and nobody shares a login.

Ideas, drafts, media, scheduling and LinkedIn analytics are part of every plan.

Every paid plan starts with a 7-day free trial.

See pricing

Start next week from what works.

Ideas with their reasoning, drafts for every profile, visuals in your brand.

Questions about LinkedIn content creation