Some people don't have just one passion – they have many. For Julia Butz, that was precisely what held her back on LinkedIn for so long: how do you bring a "bouquet" of topics, roles, and areas of expertise together in a credible way – without losing yourself or confusing everyone else?
Julia found the answer through a 1:1 collaboration with Scripe. Since December 2025, she has been posting consistently, gained hundreds of new followers, started receiving client enquiries through LinkedIn – and was recently approached for a TV interview. Above all, she found something that had been missing before: the joy of posting.
📺 Watch the full case study interview (only available in German):
The starting point: Plenty of expertise, no clear voice on LinkedIn
Julia Butz has been working as a consultant for over a decade. Her expertise is genuine, her references impressive. But on LinkedIn, almost none of that was visible.
That wasn't for lack of ambition. Julia had already made a resolution the previous year to become more active on LinkedIn. But the same obstacle kept stopping her: the feeling that her different topics didn't belong together and that nobody would be interested in any of it.
"I always believed nobody would care – that my background doesn't fit together and it would look strange if I posted about everything I do."
– Julia Butz, Managing Director of Foodvisions & Systemic Coach
Catering consultancy, coaching, YPO Forum facilitation, event moderation – at first glance these areas feel unrelated. Julia knew she had something to say. What she doubted was how to say it, and whether anyone would listen.
The challenge: Defining a solid personal brand positioning that captures the full picture
At first, what Julia needed wasn't a content calendar. She needed something more fundamental: a common thread that tied her different topics and roles together, and a communication strategy built on top of it.
What was there:
✅ Years of expertise in a specialist niche
✅ An authentic personality with genuine opinions
✅ The motivation to become more visible on LinkedIn
What was missing:
❌ A clear sense of how her different roles fit together
❌ A communication strategy that frames the "bouquet" as a strength
❌ A concrete push to actually get started
❌ A system that makes posting regularly manageable
"I had already decided the year before to become more active on LinkedIn – but on my own, I simply didn't manage to make it happen."
– Julia Butz
The collaboration: Strategy followed by a system that feels right
In December 2025, Julia began a 1:1 collaboration with Scripe. The first step wasn't a post or a profile update – it was a question: what actually connects everything Julia does?
The answer, worked out over a series of strategic foundation workshops. Eventually, Julia could define her purpose that connects all dots in one sentence – the purpose statement: "I create spaces for communication." Canteens as physical spaces where people eat and talk together. YPO Forum groups as protected spaces where people grow. Workshops and moderation as held spaces where ideas take shape. Suddenly, the bouquet made perfect sense.
"The workshops with Carmen really helped me to first put that whole bunch of topics and things that excite me under one roof and turn it into a communication strategy – it was also a relief that everything I’ve done so far makes sense."
– Julia Butz
In parallel, her LinkedIn profile was updated and a posting strategy developed: a mix of professional topics, personal insights, and concrete offers — two to three times a week.
What helped Julia most wasn't a list of tips. It was being guided through the process step by step.
"I know you could probably figure a lot of this out yourself. But even though I manage to get a lot of things done in my life, I just hadn't managed this. The coaching was exactly what I needed."
– Julia Butz
Access to Scripe then gave her a simple, repeatable workflow: every two weeks into the tool, browse through post suggestions, refine what fits, schedule – done.
"I just get 50-odd suggestions and I can pick what I like and develop it further. After three months, it's so well adapted to me that it goes really quickly."
– Julia Butz
The results: New clients, a TV interview, and the joy of posting
After three months of consistent posting, the signals are clear — both quantitatively and qualitatively.
Julia has gained over +1,000 new followers. Her impressions have grown noticeably. And what she finds particularly striking: even those who never like or comment are watching.
"I get noticed by a lot of people who never engage publicly. I often get feedback through other channels, saying they appreciate what I am doing and sharing. I realized, even if they don’t hit the Like-button, so many people see my content.
– Julia Butz
More concretely: Julia has demonstrably received client enquiries through LinkedIn. And something that used to make her anxious – someone visiting her LinkedIn profile – is now a good sign.
"Earlier, when I saw that someone looked at my LinkedIn profile, my reaction was: oh God, they've looked at my profile, there's nothing there. Now I think: oh great, they saw it – that's definitely a positive."
– Julia Butz
And then there's the TV interview request from the German TV channel ZDF – an outcome of growing visibility that even surprised Julia herself.
📺 Watch the full TV interview from Julia Butz on ZDF here (only available in German)
Yet, perhaps the most telling result of all is how Julia describes the collaboration goes beyond numbers and interview requests:
What's next: Building a community for the future
Julia doesn't think about LinkedIn in weeks – she thinks in years. Her passion project, the format of trusted forum groups, is something she wants to grow over the long term. LinkedIn is the ground she is planting seeds in today.
"If in five years I really put my focus on making forum work a bigger part of my career, I believe I'll already have a fairly large following by then. It's just great to know I'm building something that will help me in the future."
– Julia Butz
Until then: she keeps going. Stays consistent. And treats every post as one more building block of a growing community.
Julia's advice for anyone still hesitating
When asked what she would tell someone in the same position she was in a few months ago, Julia had three clear recommendations:
1. Don't wait or make it hard for yourself to kickstart alone.
If LinkedIn has been on your to-do list for a while, get support. Not because it's too hard – but because some things just need a push from outside.
2. Use Scripe as a system, not an occasional tool.
The power lies in consistency: plan every two weeks, have the next few weeks mapped out, and then don't have to think about it again.
3. Climb the Cringe Mountain.
The fear of posting for the first time is real. But it passes. And the view from the other side is worth it.
"That moment of fear – you just have to get through it once. And then it flows."
– Julia Butz, Managing Director Foodvisions & Systemic Business and Personal Coach
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Want to learn more about how Scripe can help you build your LinkedIn presence – as an individual, freelancer, or coach? Get in touch: sales@scripe.io