Brands with active founder presence experience up to 3x higher engagement rates across social platforms compared to those without. Robert Heineke, Founder and Managing Director of Leaders Media realised early on how easy it can be to find exactly the right decision-makers and build trust with targeted content.
Today, he and his team generate over 500+ inbound enquiries per year, have achieved over €5 million in sales and prove that you can be successful without the stress of acquisition, trade fairs or presentations.
However, standing out among the sea of generic AI-generated content dominating our LinkedIn feeds at the moment is hard. Doing it well takes hours of time that founders simply don’t have. It’s not just the copywriting and coming up with engaging opening lines – it’s the entire end-to-end workflow.
After switching his and the team's content workflows to Scripe, Robert was finally able to scale his content, reaching record results.
Challenges: Creating content was exhausting and time-intensive
Creating LinkedIn content is the key inbound channel for Leaders Media – not only in terms of Robert's personal brand that reaches over 30,000. The content of his team has become more and more relevant as well. Despite the expertise for content and algorithm insights Robert has gained over time, the content creation part is still the most draining one. Robert’s experience was a pretty common one:
Before Scripe, large parts of my week looked like this: I sat at my desk, had to come up with something for next week's content, write down bullet points, think up headlines, write out posts, improve them, and spend ages finding a photo to go with them. Then, I had to pre-plan the posts in a content tool, while still checking LinkedIn for my analytics… This whole process was extremely exhausting.
Robert Heineke, Founder of Leaders Media
A clunky process many founders and marketers will be familiar with: duct-taping a bunch of tools together in an overly complex mess. ChatGPT, Trello, Zapier, Buffer, AuthoredUp. Or, as Robert likes to call it: "A Frankenstein workflow."
Bottlenecks before using Scripe:
❌ Inconsistent posting
❌ Spent 2 hours per week on content
❌ Using multiple tools and platforms
❌ No wider team business strategy
It was a heavily time-consuming system, and made content creation feel like a chore. For a team that wanted to be strategic with content, but didn’t have hours to spare, it just wasn’t sustainable.
Integration: How Robert and the Leaders Media team integrated Scripe in their content workflows
In earlier days, Robert was spending at least 2-3 hours a week on content. He eventually came across Scripe after his wife shared LinkedIn post about Scripe with him. He became one of the earliest users, first integrating Scripe into his own workflows.
Once he switched to Scripe, he not only started saving a lot of time, but accelerated his LinkedIn growth like never before. And then he got his team members to join in too.
So just a few weeks later, Robert transitioned his and his whole team‘s content workflows to Scripe.
Results: How Robert saves 80% of time and breaks LinkedIn reach records
Before Scripe, Robert was spending at least 2 hours a week on content. Now, he’s down to 90 minutes a month – plus better numbers! With his team onboarded too, they plan all their monthly content inside Scripe: topic ideas, post categories, hooks, images, the entire workflow.
No more juggling multiple tools. No more staring at blank screens trying to craft the perfect hook (IYKYK).
Coming up with great headlines and writing the whole post used to take forever. Now, Scripe takes over both in record time!
Robert Heineke, Founder of Leaders Media
Results since Robert fully integrated Scripe:
✅ 3 million impressions in the last 365 days (1m+ increase since before Scripe)
✅ Posting consistently 3 times per week
✅ Saves 80% of time in content creation per month
✅ The whole team is posting consistently - not just the founder
✅ Reached 32k+ LinkedIn connections
We’re at almost 3 million impressions over the last 365 days. That’s 1 million more than before we started using Scripe.
Robert Heineke, Founder of Leaders Media
Robert’s team members using Scripe and investing in their own personal brands has allowed them to reach new records in their overall reach. They now have the same workflow as him, posting regularly and increasing reach across the board.
"Personal branding shouldn’t be limited to the founders, which is why high-growth companies" says Robert. Nowadays, more than ever, we have to use the full potential of a team being active on LinkedIn."
Scripe makes content easier. It saves time. It gets you more reach. And it’s built for teams to collaborate easily.
Robert Heineke, Founder of Leaders Media
Robert now recommends Scripe to every client he works with – whether it’s through his academy or in 1:1 onboarding sessions. Like this, Robert aims to help every B2B professional to reach exactly what he's built for him and the Leaders Media team: Enabling them to ow to use LinkedIn as a predictable lead channel with Scripe.
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If you’re a founder or team trying to scale high-quality LinkedIn content without spending hours, reach out to hello@scripe.io for more details on the Team and Enterprise solutions.
Article was curated and written by Nicola Cronin.