From manual coaching to +20 GTM team members posting regularly, building a content-led lead generation engine.
ColdIQ always believed in LinkedIn – in 2024 alone, the GTM agency booked 1,100+ sales meetings through the consistent content output of the two co-founders, Michel Lieben and Alex Vacca, resulting in ~80% of inbound pipeline influenced by organic content.
LinkedIn has been our main lead gen channel since we started the business,” says Alex Vacca, Co-founder of ColdIQ
But scaling that impact across a fast-moving GTM team required more than motivation, it required a system. So one question became unavoidable:
How do you turn something that works for a few people into a repeatable growth lever for the entire GTM team?
That's when Scripe came in.
The problem: LinkedIn worked – but only with massive manual effort
Before Scripe, LinkedIn at ColdIQ relied heavily on 1:1 coaching and personal motivation.
Millie, ColdIQ’s Personal Brand Manager, spent most of her week:
- Helping individuals ideate posts
- Explaining content fundamentals
- Reviewing drafts
Repeating the same LinkedIn basics again and again.
It produced results — but it didn’t scale.
“We were investing a lot of time into helping each person individually. It worked, but it wasn’t scalable, and it depended too much on me,” says Millie.
What wasn’t working operationally:
❌ Content required time on top of core GTM work
❌ Heavy 1:1 coaching as the primary driver
❌ Posting depended on individual motivation
❌ No shared system or repeatable framework
❌ Personal brand manager as a bottleneck
❌ No reliable way to track progress or momentum across the team
Alex sums it up simply:
“It was mainly a time problem and an idea problem. Asking GTM engineers to post meant taking time away from client work — and they didn’t always know what to post about.”
At the same time, ambition wasn’t the issue.
So ColdIQ set a clear internal target: Activate the full GTM team and work toward 500+ LinkedIn posts.
Leadership was aligned. The belief in content was there. Inbound results already proved the channel’s value.
What was missing was a content flywheel — a way to turn intent into consistent execution.
Early attempts to scale without a system created friction:
- Inconsistent quality
- Overthinking instead of shipping
- No shared language
- No predictable cadence
That’s when ColdIQ decided to operationalize LinkedIn properly.
Turning intent into confidence with a content system:
Scripe’s onboarding at ColdIQ wasn’t about “learning a tool.”
It was about building a repeatable GTM system for LinkedIn.
Through structured workshops and enablement, the team aligned on:
- Why LinkedIn mattered for their individual GTM roles
- Who they were speaking to (ICP & positioning clarity)
- What to post about (clear content pillars)
- How content connects to revenue and trust
“The workshops helped people figure out what content pillars they should focus on — and gave them confidence that their ideas were actually valuable,” says Alex.
Instead of coming up with new ideas every time, the team learned to:
- Document their work
- Share learnings from campaigns and clients
- Turn day-to-day GTM execution into content
“You don’t need to reinvent the wheel. Just documenting what happens inside the company already gives you a lot of content ideas,” Alex explains.
Team onboarding outcomes (first few weeks)
✅ Clear content strategies for 20+ GTM team members
✅ Reduced dependency on manual coaching
✅ Shared language for LinkedIn across the company
✅ Less overthinking, more execution
✅ Confidence to post independently
The shift was subtle but powerful: posting stopped feeling like a personal task and started feeling like part of the job.
The system today: Scripe as the backbone of ColdIQ’s content system
Today, Scripe acts as ColdIQ’s central LinkedIn workspace.
Instead of chasing people or managing content in scattered docs, the entire team works inside one system:
- Scripe as the ideation, drafting, and collaboration hub
- Content pillars aligned with ICP and buyer journey
- Simple repurposing of high-performing posts
- Optimization guidance tied to past performance
- Analytics used to show momentum and progress
- Documentation that removes trial-and-error
“Having analytics across the entire team was a game changer. We can see how often people post, what performs, and what gets engagement — all in one place,” says Alex.
What changed operationally:
- Significant time savings for brand and GTM teams
- Posting cadence no longer tied to individual energy
- Visibility into who’s posting and what’s working
- Consistency prioritized over perfection
Millie alone saved ~15 hours per week, time she reinvested into:
- Strategy
- Team enablement
- Her own LinkedIn presence
Results: From content output to revenue impact
Within just a few months, the impact became visible – not just in content volume, but in pipeline and business outcomes.
Let's talk numbers:
🚀 20–30 team members posting consistently
🚀 ~200–250 posts published, on track for 500+
🚀 Inbound volume increased through content
🚀 80% of deals generated through LinkedIn
🚀 Significant time reduction in manual coaching time
From a founder’s perspective, the shift was clear:
“At this point, +80% of our deals are influenced by LinkedIn. People already trust us before we ever talk to them.”
- Alex Vacca, Co-Founder of ColdIQ
LinkedIn stopped being “content for content’s sake” and became part of ColdIQ’s sales motion and trust-building engine.
Outlook for ColdIQ: Compounding reach, trust, and deal flow through LinkedIn
Looking ahead, the focus isn’t just more posts — it’s better posts that compound.
ColdIQ is doubling down on:
- Hitting the 500+ post milestone
- Increasing quality, not noise
- Founders leading by example
- Compounding reach, trust, and inbound deal flow
"Scripe is no longer just a content tool for us. It’s our internal system for turning LinkedIn into a long-term growth channel — especially for agencies and GTM teams,” says Alex Vacca, co-founder of ColdIQ
The takeaway for GTM teams and agencies
The progress of ColdIQ shows – there's a the difference between:
- Knowing LinkedIn matters
- And actually generating ROI from it at scale
Scripe didn’t convince ColdIQ to care about LinkedIn.
It made it possible to scale LinkedIn as a revenue lever. Going from manual, time-intensive work to a system that enables 20+ GTM team members to post consistently and influence deals.
---
For more details about Scripe’s Team and Enterprise solutions, please reach out to sales@scripe.io.