What does “every post has a job” mean?

Every post is planned as Reach, Trust or Convert. Reach gets you seen by new people. Trust gets you remembered. Convert gets you asked. Each job is measured by its own number.

What are topics, and where do they come from?

Topics are what you want to be known for. They come from three questions: what your buyers struggle with, why you can solve it, and why they should listen to you. You set them in your positioning, for the company and for each profile.

What if I don't have a positioning yet?

Scripe drafts one from your website, and you adjust it.

What does Scripe learn from?

From what performs: your own posts, the posts in your field, and the post types and formats behind both. The data is updated every day.

A post that did at least twice what its author usually gets.

What does “own average” mean?

The median of the author's posts from the last six months.

Does Scripe show which posts bring leads?

Scripe shows what LinkedIn's numbers and your tracked links show: how many people saw a post, saved it and clicked through to your site, by post and profile. What happens after the click is in your CRM.

Is Scripe only for LinkedIn?

Today, yes. Other platforms follow when the product supports them.

Is it for teams or for individuals?

Both. You can run it for your own profile, and add the company page and colleagues when they start posting.

Plans are on the pricing page, by team size.

The Social Media Content System

Your socials run on a system.

Q: What is a social media content system?

It is how you run social media as a channel: your positioning as the base, a month planned by job, posts built on what your field responds to, and numbers that shape the next month. Social media management software covers the publishing in the middle; a content system also covers the plan before it and the learning after. Scripe is the software that runs it.

Four parts that turn posting into a channel. For you, and for everyone who posts with you. Starting with LinkedIn.

Good morning, Christoph

Here's what's happening across your workspace.

Planning cycle

Your results

Followers12,480+312

Profile views3,214+421

Posts24+6

Impressions198,990+9,316

Content Cockpit

PostsIdeas

Christoph Meise1/33

Eva Johanna Egg2/35

Roel Leenders1/22

Nicolle Sophie2/24

Scripe3/34

Latest live posts

Eva Johanna Egg2 days ago

Most B2B posts fail before the first line. This is the hook framework we run every post through.

142 reactions38 comments

Christoph Meise4 days ago

We hired our first content marketer at 12 people. Too late, in hindsight.

96 reactions21 comments

Scripe6 days ago

Your CEO does not need a ghostwriter. They need a system.

211 reactions54 comments

More than 1,200 companies run LinkedIn on Scripe, from solo founders to teams of 20 and more.

Teams

Agencies

Scripe for agencies

Teams

Agencies

Scripe for agencies

What is a social media content system?

A tool sends posts out. A system knows what works.

Before you write, it knows what your field responds to. After you post, it shows what each post did. In between, it keeps every profile on one plan. Scripe is that system.

What changes when socials run on a system.

Before

A post happens when someone has an idea.
Every post chases reach.
The big accounts set the bar.
What worked is forgotten by next week.

Now

The month is planned.
Every post has a job.
Every post is measured against its author's own average.
What worked shapes next month.

One foundation. Every month builds on the last.

Positioning · Known for one thing.

A few topics you stick to, from your buyers' pain, your strengths and your credibility. Your docs and calls back them up in the Knowledge Base. Every idea builds on them.

Knowledge Base

This week

5 profiles

MonTueWedThuFri

9:00

We rebuilt onboarding to take six days instead of sixty minutes.Trust

Suggested ideaWhy we publish our pricesConvert

9:30

Public prices, 90 days in: the numbersTrust

8:40

What 40 discovery calls taught us about pricing pagesConvert

9:00

Our pricing, explained in six slidesReach

Calendar · The month, planned.

Each post gets a job, and the calendar shows where one is missing. Launches and fixed dates keep their place.

Content Calendar Scheduling

IdeaConvertWhy we publish our prices

3 profiles

Eva· DraftThe decision, and the week sales hated it

Christoph· DraftThe numbers, 90 days in

Nicolle· DraftWhat the discovery calls taught us

Posts · Every post has a job.

Ideas from what your field responds to, drafted from what you know. Your experts answer one question by voice, and the draft starts from that.

Ideas Engine Collaboration

Measurement · Against your own average.

Each post is judged by its job, in LinkedIn's own numbers. What worked comes back as ideas.

Analytics

Get seen. Get remembered. Get asked.

Every post has a job. Like SEO, content works in stages: top, middle and bottom of the funnel. On LinkedIn they are Reach, Trust and Convert.

Reach
New people in your market see you. Measured in impressions.
Trust
They come back and save what you wrote. Measured in saves.
Convert
Readers take the next step. Measured in clicks.

Together they move a buyer from “I don't know you” to “I want to buy from you”. In our data, roughly half of the posts we can classify are Reach, a good third Trust and one in seven Convert. Scripe shows your own mix, per profile.

Be the one your field listens to.

Every idea in Scripe comes with its reasoning: what your field responds to, your buyers' pain, and why you can speak to it.

Why this idea will work

Public pricing is an argument your buyers are already having:

, and

.

, and you can say so as

. A Convert post: the ask is the pricing page.

Scripe learns from what performs, every day: in your posts, in your field and in the formats behind both.

Your whole stack, connected.

Claude, ChatGPT, Slack, Notion, Google Drive, GitHub, WhatsApp, Zapier and n8n, and the public API.

All integrations

Questions about the product

Run your socials on a system.

Tell Scripe what you want to be known for. Your first ideas follow.