People trust people. Not brands. Which is why marketing and communication agencies today aren’t just managing company pages. They are expected to be experts in social selling. Turning CEOs, founders, and sales teams into media brands. Sounds great in theory. But in reality, supporting multiple personal brands is incredibly time-intensive – let alone the complex internal workflow required for content generation, approval, posting, and reporting.
Markus Batta and Torben Frangmann started their B2B marketing agency Smovement with exactly this approach in mind: With their 360° approach, they support B2B companies from strategy & positioning to social selling tactics – and from lead management to operational implementation in content marketing. With rising demand, they quickly realized the complexity of supporting several clients in their personal brand and social selling – that's how they came across Scripe.
Scripe helped Smovement to centralize their entire processes – improving collaboration, saving time, and staying strategic – without sacrificing content quality.
Challenge: Smovement's Scaling Struggles Before Using Scripe
Smovement is a B2B agency founded by Markus Batta and Torben Fangmann, both with decades of experience in sales and marketing in the industrial sector. Their mission: to help industry companies modernize their go-to-market approach through social selling.
From the start, Smovement set a focus in content strategy and positioning. But putting those strategies into consistent content execution was a constant struggle.
It used to be very difficult to put our customer content strategies into content execution.
Torben Fangmann, Co-founder of Smovement
The core problems were all too familiar:
❌ Every post required direct collaboration with clients
❌ Quality copywriting was most difficult part
❌ Struggled to put content strategy into action
❌ Delivering at scale was inefficient and unsustainable
Integration: How Smovement Integrated Scripe Into Their Agency Services
Smovement first discovered Scripe through a podcast mention. Curious, Markus brought it to Torben’s attention — and after just a few weeks of testing on their own LinkedIn profiles, they started to use it for their first client.
I'm not the biggest AI fan… but Markus came to me with Scripe, and I was like, ‘okay let's try it’. Now I work with Scripe every day. I love it. It's the most used tool for us right now.”
– Torben Fangmann, Co-Founder of Smovement
Smovement scaled their Scripe workflow quickly. What started as a tool for internal testing, is now baked into their client delivery – and a key part of their USP.
We started testing it on my profile. Then Torben’s. After 4-6 weeks of testing, we onboarded our first client. Today, 25–30 of our social sellers are using Scripe with us.”
– Markus Batta, Co-Founder of Smovement
Smovement built Scripe directly into their agency service delivery.
Here’s how their agency process works:
- Strategic content positioning through workshops
- Scripe profile and shared Team Workspace setup for each client for collaborative planning, commenting, editing, and publishing
- Weekly or monthly check-ins depending on client maturity
- Content interviews uploaded into Scripe for fast post generation
By looping Scripe into our offer, we can collaborate with the client on everything in Scripe. Our customers can plan the content with us, leave comments, and we can ensure our strategy is coming to life at an executional level on LinkedIn.
– Torben Fangmann, Co-founder
Results: How Smovement scales their offer without sacrificing quality
Scripe’s Team Workspace model became a collaborative hub for Smovement’s agency workflow. It lets their team stay close to the content, while empowering clients to take ownership of their voice.
The results have been transformative for the agency owners and their clients:
✅ 60% time saved on content operations
✅ 30 social seller clients actively using the platform
✅ The entire content workflow managed
✅ Working 2x faster than before
✅ Zero reduction in content quality
The best thing according to Smovement? It’s AI-generated content that "doesn’t feel like AI…"
I’ve used Scripe for over six months now, and no one has ever asked me if I use AI. That’s the biggest compliment. It still sounds like me.
– Markus Batta, Co-Founder of Smovement
Markus and Torben both emphasise how easy it is to edit and train Scripe’s suggestions to match their own voice (and the voice of their clients) – and how real the posts feel. This authenticity is critical in B2B social selling, especially in traditional industries.
And it’s not just about volume. In a world of content overload, quality and strategy matter more than ever.
Outlook: How Smovment will adapt to the shifts in the B2B sales
Both Markus and Torben see a clear shift happening in B2B sales – towards transparency, authenticity, and digital-first engagement. Companies that don’t adapt will fall behind.
We have a movement in the generation of leaders and thought leaders in companies, especially in Germany, right now. If you don't follow these trends, you will lose a lot of customers and a lot of opportunities.
– Markus Batta, Co-Founder of Smovement
Many of Smovement’s clients (and even Markus himself) are not natural writers. Scripe makes it possible for them to consistently create high-quality content, without needing to be marketing copywriting experts.
For Torben, this element of content-quality is critical. With content overload at an all-time high, efficiency alone won’t cut it. The goal isn’t to pump out more posts – it’s to create content that cuts through the noise. A strong content strategy and a well-oiled content operation are key to building a repeatable engine that delivers both quality and results.
We don’t just want to be social selling consultants – we want to build a social selling engine for our customers. In all the content overload today, you have to be the one who is a bit better. And you do that with a good content strategy and a good content operation – which Scripe enables us to do.
– Torben Fangmann, Co-Founder of Smovement
In a world where people trust people—not brands—Smovement empowers industry leaders to show up with authenticity and impact. It’s how they’ve transformed social selling into a scalable, strategic advantage.
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If you’re an agency trying to scale high-quality LinkedIn content for your clients, Scripe gives you the structure, speed, and results to make it happen – for more info, reach out to hello@scripe.io.
Article was curated and written by Nicola Cronin.