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Industry · B2B SaaS

LinkedIn content for SaaS, from customer call to pipeline.

Customer calls, the founder's opinions and your competitors' outliers become ideas for the founder, the product team and the Company Page. Every post has a job in your funnel, and tracked links show what reached your signup page.

GranolaCustomer call · Thu 14:00Fintora × Ledgerline
  • “We used to approve invoices in three different tools.”
  • “Month-end closes two days earlier now.”
  • “Our auditor can finally see who signed off.”
3 ideas from this call
This weekMonth-endL3 profiles
MonTueWedThuFri
Open slot
9:00
How Fintora closed its month two days earlierConvert
L9:30
Month-end approvals, in six slidesTrust
Open slot
9:15
Fewer surprises, not more toolsReach

Your best posts are already said on customer calls.

Sales hears the objections, product hears the wishes, the founder has opinions. The Company Page posts a hiring announcement.

LinkedIn at most SaaS companies

  • What customers say stays in call notes.
  • The founder's takes stay in Slack threads.
  • Competitors' posts get read, never answered.
  • Customer stories wait months for a case study.

LinkedIn for SaaS in Scripe

  • Call notes from Granola become ideas, in the customer's own words.
  • The founder gets ideas with evidence, written from their own tone of voice.
  • Competitors and analysts in Explore, screened for outliers.
  • Every post has a job in your funnel: Reach, Trust or Convert.

One call, three posts, one week.

How a customer call travels to the feed, followed for one conversation.

  1. 01

    The call notes arrive

    Connect Granola and pick the folders. Each customer call's summary lands in the knowledge base, with the customer's own words.

  2. 02

    Scripe proposes the angles

    Ask for ideas from the call, and Scripe proposes an angle per profile: the customer's story for the product lead, the six-slide walkthrough for the Company Page, the why for the founder.

  3. 03

    Drafts in each voice

    Each draft is written from that profile's tone of voice. The founder adds the opinion by voice note, the product lead checks the facts.

  4. 04

    The week, planned

    The posts land on one calendar: the customer's story first, the walkthrough the next day, the founder's take to close the week.

  5. 05

    Clicks to the signup page

    Tracked links show the clicks each post sends to your docs, your signup or your pricing page.

IdeaConvertFintora's month-end, two days fasterL3 profiles
Malik· DraftWhat we built with Fintora for month-end
LLedgerline· DraftMonth-end approvals, in six slides
Nora· DraftFinance teams don't need more tools. They need fewer surprises.

Founder-led and product-led, in one plan.

Your customers' words, the founder's view, your category and your product team, planned in the same week.

Customer stories from customer calls.

Granola notes and call summaries go into the knowledge base. An idea built on a call cites it, and the customer's own words carry the post.

A founder's mix, with a job per post.

The founder's profile gets its own mix: the industry take for Reach, the how-we-decided for Trust, the customer's words for Convert.

Your category, read every day.

Follow competitors, analysts and the newsletters your buyers read. Explore flags their outliers and the posts that fit your positioning.

Your product team, one question away.

Scripe sends the founder or the product lead one question on WhatsApp. The spoken answer becomes material for their next post, with no login.

Plan from Claude, build on the API.

Connect Claude or ChatGPT over MCP and ask for this week's outliers, or wire the public API and webhooks into your own stack.

What a SaaS team posts, by job.

The founder, the product team and the Company Page in one plan, each post with its own job.

  • ReachTop of funnel

    Gets your team seen beyond your followers.

    • Why we killed our most-requested featurePersonal Hot Take
    • What changed in our category this yearTrends & Analysis
    • Two years from first commit to our first 1,000 customersPersonal Milestones
  • TrustMiddle of funnel

    Shows how you think and how you build.

    • How we decide what not to buildInternal Systems & Processes
    • What 200 support tickets taught us about onboardingData-Backed Insight
    • How a customer moved off spreadsheets, step by stepCase Studies
  • ConvertBottom of funnel

    Invites the teams who are evaluating right now.

    • Big news: approval rules are live for every workspaceLaunch Announcement
    • How a finance team closed its month two days earlierClient Success Story
    • Our migration checklist, free to downloadLead Magnet Giveaway

In software, the launch post works. The invite doesn't. Against the same author's other posts, a software post that opens with “Big news:” earned 1.42×; one that opens with “Join us…” or “I'll be at…” earned 0.77×.

For software companies at every stage.

From the founder posting alone to a product team with a Company Page, a product lead and a sales team.

  • Founder-led startups

    The founder's profile carries the brand. Scripe keeps the ideas coming and the posts in the founder's tone of voice.

  • Scale-ups with a product team

    Product leads and engineers post what shipped, the Company Page announces it, all on one calendar.

  • Developer tools

    Your engineers know where developers get stuck. Scripe asks them one question, drafts the post, and they check it before it goes out.

  • Vertical SaaS

    Posts in your customers' language, from your customer calls and the industry sources they read.

Priced per profile and per seat

Every personal profile you plan for is a seat, with its own settings, knowledge and post history. Add seats as more people start posting. Approval workflows start in the Advanced plan, roles and permissions in the Business plan. A marketer prepares, each person reviews and publishes their own post, and nobody shares a login.

Google Drive and Granola sync come with every paid plan.

Every paid plan starts with a 7-day free trial.

See pricing

Turn your next customer call into a week of posts.

The customer's words, the founder's take and the product team's know-how, on one calendar.

Questions from SaaS teams