What is social selling on LinkedIn?

Selling through the trust you build on LinkedIn: posting what buyers care about, joining their conversations and answering when they reach out. Scripe covers the content side, from the call that inspires a post to the comment it brings in.

Sales leaders, account executives and founders who sell, with a marketer setting the positioning and the plan.

Does Scripe improve our Social Selling Index?

Scripe doesn't read or report LinkedIn's Social Selling Index. It helps with the habits that matter for social selling, posting regularly and engaging with the right people, and shows LinkedIn's numbers for every post.

Do we need Sales Navigator?

No. Scripe works with any LinkedIn profile. Sales Navigator is for finding and messaging prospects; Scripe is for the posts and the conversations around them.

Does Scripe send connection requests or messages?

No. Scripe doesn't automate outreach. Engagement on engagement lists is done by a person, one click per like, comment or repost; automatic engagement exists only for colleagues' posts, by a policy each profile sets.

Does Scripe attribute deals to posts?

No. It shows LinkedIn's numbers and the clicks on your own domain per post. Attribution is your CRM's; webhooks can hand it the events.

Which call notes can Scripe use?

Granola meeting notes through the integration, and any notes or transcripts you upload or keep in Google Drive or Notion. Transcripts from Granola are off by default and switched on per connection.

Use case · Social selling

Social selling with posts that start conversations.

The best material for a sales post is said on a customer call. Scripe turns your calls into posts that invite the conversation, keeps prospects' comments in one inbox and counts the clicks each post sends to your site.

AA

Eva Johanna EggCo-Founder & CEO

In 40 discovery calls this quarter, one sentence came up more than any other:

“We need to know what it costs before we book a demo.”

So we put our prices on the website.

Fewer calls since then. Better ones. People book when they already know we fit.

Here is what the calls taught us about pricing pages:

Commentson Eva's post · 2h

Jonas Weber · Head of Revenue, FintoraWe have the same debate internally. Did publishing prices cost you enterprise deals?

Reply as EvaNot one so far. Enterprise buyers still talk to us, they just start the call further along. Happy to show you how we set it up.Sent

More than 1,200 companies run LinkedIn on Scripe, from solo founders to teams of 20 and more.

Teams

Agencies

Scripe for agencies

Teams

Agencies

Scripe for agencies

Sales has the stories. Nobody writes them down.

The objection from Tuesday's call would make a great post. By Friday it's forgotten, and the sales profiles repost the Company Page.

Social selling by reposting

Sales profiles repost the Company Page and add nothing.
The objection from Tuesday's call stays in the call.
A prospect's comment gets an answer days later, if anyone sees it.
Nobody can tell which posts sent anyone to the website.

Social selling in Scripe

Ideas for Convert - bottom of funnel, drawn from your audience's real pain points.
Call notes in the knowledge base become ideas that cite the call.
Prospects' comments on the team's posts land in one inbox.
Tracked links count the clicks each post sends to your site.

From a customer call to a conversation.

One discovery call, followed through the week.

01
The call becomes material
Connect Granola or upload your call notes. They land in the knowledge base as material Scripe can draw on.
02
The objection becomes an idea
Scripe proposes a Convert idea from it: the objection, the comparison, the customer's own words, matched to your positioning.
03
A post in the seller's voice
The draft is written for the seller's profile, from their tone of voice. The idea behind it names the call it came from.
04
Comments land in one inbox
When a prospect comments, the question shows up in Community, next to every other comment on the team's posts. Answer it from there.
05
Clicks show what landed
Tracked links on your own domain count the clicks each post sends to your pricing or demo page.

Knowledge base

Weekly customer syncSynced
Discovery call notesSynced
Product feedback callSynced

What a seller needs to sell with content.

On top of the system your marketing team runs: Convert ideas, calls as material, engagement lists and the clicks.

See the product

Why this idea will work

Public pricing is an argument your buyers are already having:

, and

.

, and you can say so as

. A Convert post: the ask is the pricing page.

Ideas that invite the ask.

Every idea carries a strategy. A seller's mix leans further into Convert: the objection, the comparison, the customer's own words, grounded in the pain points your positioning names.

Evidence

Outlier · Lea Brandt, 6.4× her average

Knowledge base · the 14 Sep call, Granola

Positioning · marketing leads, 11-50-person B2B

Customer calls, turned into material.

Granola notes and call summaries go into the knowledge base. An idea built on a call cites it, and the hover card quotes the passage.

Engagement listsFintech prospects · 24 profiles

Jonas WeberHead of Revenue, Fintora · 3h

We moved our month-end close from eleven days to six. The tool mattered less than one rule: nobody approves their own invoices.

LikeCommentRepost

As EvaThe one-rule part is the whole story. Did your auditors ask for it, or did the team?

Engage the people you want to sell to.

Build engagement lists of prospects, partners and peers, read their latest posts in one feed and like, comment or repost from Scripe, one click at a time.

scripe.io/go/pricing412 clicks

Last 14 days

Germany58%

Austria17%

Switzerland11%

Clicks on links that carry your name.

Links in posts run on your own domain, so they look like yours on LinkedIn, and the clicks show up per post and profile.

How analytics work

What sellers post, by job.

A seller's mix leans further into Convert than marketing's does, without turning into a stream of pitches.

ReachTop of funnel
Gets the seller seen by buyers who don't know them yet.
- The objection I hear in every first callPersonal Hot Take
- What changed in our market this yearTrends & Analysis
- My first year in sales, and the call I still think aboutCareer Before & After
TrustMiddle of funnel
Shows buyers that the seller understands their problem.
- How our customers decide between build and buySystematic Frameworks
- The question I ask before every demoActionable Guides
- What 40 discovery calls taught us about pricing pagesData-Backed Insight
ConvertBottom of funnel
Invites the buyers who are in-market right now.
- How a customer rolled us out to 40 people in two weeksClient Success Story
- Our comparison guide for teams evaluating toolsLead Magnet Giveaway
- What's new in the product this quarterLaunch Announcement

On a post that sells, ask for the comment. On posts filed as Convert, asking readers to comment earned 1.22× the same author's posts without the ask, and a person in the picture 0.91×.

Teams whose posts start conversations.

Priced per profile and per seat

Every personal profile you plan for is a seat, with its own settings, knowledge and post history. Add seats as more people start posting. Approval workflows start in the Advanced plan, roles and permissions in the Business plan. A marketer prepares, each person reviews and publishes their own post, and nobody shares a login.

Engagement lists and tracked links on your own domain are part of the Business plan.

Every paid plan starts with a 7-day free trial.

See pricing

Turn this week's calls into next week's posts.

Convert ideas from your calls, prospects' comments in one inbox, clicks on your own domain.

Social selling with posts that start conversations.

Sales has the stories. Nobody writes them down.

From a customer call to a conversation.