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Use case · Campaign management

Launch campaigns, told by the whole team.

A campaign in Scripe is a brief that travels from idea to post to slot. Write it once, and every profile gets its own angle, on one calendar, reviewed before the day. Organic LinkedIn campaigns, not ads.

CampaignPricing, in the openBriefWhy we publish our prices, told by four people in one week. For marketing leads who compare tools before they talk to sales.4 profiles · Tue to Fri1 Reach · 1 Trust · 2 Convert
Posts in this campaignPricing, in the open
  • Why we publish our pricesTue 9:10ConvertApproved · scheduled
  • Public prices, 90 days in: the numbersWed 9:30TrustScheduled
  • What 40 discovery calls taught us about pricing pagesThu 8:40ConvertScheduled
  • Our pricing, explained in six slidesFri 9:00ReachWaiting for approval

More than 1,200 companies run LinkedIn on Scripe, from solo founders to teams of 20 and more.

Teams
Agencies
Scripe for agencies

A launch is five people and one deadline.

The brief sits in a doc, the drafts in five inboxes, and the day before the launch three posts say the same thing.

Campaigns by document

  • The brief lives in a doc, and every post drifts from it.
  • Five profiles write five versions of the same announcement.
  • Nobody sees the launch week as one plan.
  • Afterwards, someone collects the numbers by hand.

Campaigns in Scripe

  • One brief, attached to every idea and post of the campaign.
  • One angle per profile, each post in its own voice.
  • Every post of the campaign on one calendar, side by side.
  • LinkedIn's numbers for every post of the campaign.

From the brief to the launch week.

One campaign, followed from the brief to the Friday after.

  1. 01

    Write the brief once

    Create the campaign, write what it is for and who should hear it, and attach the ideas that carry it.

  2. 02

    One angle per person

    The founder takes the why, the product lead the how, the Company Page the announcement. Scripe drafts each from that profile's tone of voice.

  3. 03

    Plan the week

    Filter the calendar to the campaign and set who opens, who follows and where the gap is.

  4. 04

    Review before the day

    Reviewers see the campaign's drafts and approve them, and the posts go out in their slots.

  5. 05

    Read the week

    LinkedIn's numbers and link clicks for every post of the campaign, side by side.

This week5 profiles
MonTueWedThuFri
Pricing, in the open· Fixed dates
9:00
We rebuilt onboarding to take six days instead of sixty minutes.Trust
9:10
Why we publish our pricesConvert
9:30
Public prices, 90 days in: the numbersTrust
8:40
What 40 discovery calls taught us about pricing pagesConvert
9:00
Our pricing, explained in six slidesReach

One brief, every profile, one calendar.

What travels with a campaign, from the brief to the numbers.

See the product
CampaignPricing, in the openOne decision, four angles, one week.
EvaPricing, in the openThe decision, and the week sales hated it
ChristophPricing, in the openThe numbers, 90 days in
NicollePricing, in the openWhat the discovery calls taught us

The brief travels with the post.

Write the brief once and attach ideas to it. Every draft written from those ideas carries the campaign, so the launch reads as one story on the board.

Reviewed before the day.

Reviewers see the campaign's drafts and approve them. Requests reach them on Slack, by email or in the app.

How collaboration works

One look across every profile.

Carousels, infographics and quote cards in your brand kit, so five profiles' posts look like one campaign.

First hour · Eva's postLive 09:10
Nicolle Sales saw exactly this.Posted 09:12
Christoph "A filter, not a cost" is the whole story.09:21
Roel Public prices are a trust signal.09:40
Scripe LogoScripeApp09:10#engagementEva's post is live. The first hour is yours.

Everyone knows when it's live.

Your Slack channel gets each post of the campaign the moment it goes out, so the team can back it in the first hour.

How the Slack integration works
September reportScripe · 5 profiles
Impressions198,990New followers+312Engagement rate4.8%
Export reportCSV
Whole workspacePer profile
Download CSV

Every post's numbers, side by side.

Impressions, reactions, comments and reposts as LinkedIn reports them for every post of the campaign, and link clicks on your own domain.

A launch week, from Reach to Convert.

A campaign works when its posts do different jobs. This is how a product launch can spread across one week and four profiles.

  • ReachTop of funnel

    Tells people who don't follow you that something changed.

    • Why we rebuilt our pricing from scratchPersonal Hot Take
    • The week before a launch, from the insideDay-in-the-Life
    • What changed in our market, and why we moved nowTrends & Analysis

  • TrustMiddle of funnel

    Shows how it works and why it is worth a look.

    • How the new approval flow works, in six slidesSystematic Frameworks
    • What we learned testing it with ten customersCase Studies
    • Meet the team that built itTeam Spotlights

  • ConvertBottom of funnel

    Asks the in-market readers to try it.

    • It's live: approval rules for every workspaceLaunch Announcement
    • How a customer set it up in a weekClient Success Story
    • The launch checklist we used, free to copyLead Magnet Giveaway

Announce what's new before you invite. In all twelve industries we measured, posts filed as event or webinar invites earned 0.70× to 0.77× the same author's other posts.

Priced per profile and per seat

Every personal profile you plan for is a seat, with its own settings, knowledge and post history. Add seats as more people start posting. Approval workflows start in the Advanced plan, roles and permissions in the Business plan. A marketer prepares, each person reviews and publishes their own post, and nobody shares a login.

Campaigns are part of the Business plan.

Every paid plan starts with a 7-day free trial.

See pricing

Plan your next launch as one campaign.

One brief, an angle per profile, one calendar, reviewed before the day.

Questions about campaign management