In personal branding, it’s really important to learn to be confident and to believe in yourself - may sound cheesy. Yet, it is the foundation to build trust with your audience. If you don’t trust yourself, why should others do so? There’s no need for perfection, no need for that you’ve already reach the top of your career. What matters is funneling your expertise and insights into a content system to reach your goals.
To define your expertise areas, think about the topics you surround yourself regularly. They are likely linked to the areas you are already an expert - or aim to become one. Every expertise area must be a motivator in your daily (work)life. Your connection with a topic is the underlying aspect of successful storytelling.
To identify your motivators and expertise areas, begin by identifying your strengths — both hard skills like “UX design” and soft skills such as “strategic communication.” You may even ask colleagues or clients on the topics they’d come to you for advice - and what they value most in your work. Next, write them all down and identify which ones excite you most. Finally, focus on 2 to 4 expertise areas where your strongest capabilities are and align with the needs of the target audience you defined for your purpose statement.
Expertise areas may change over time. Yet, changing fast and too frequently can cause instability in your positioning and how your audience builds trust. Setting broader expertise areas in the beginning may help to narrow down over time, becoming a renowned expert in your field.