Once you know your goal, your why, and your expertise areas, it’s about bringing them all together into one system: Your content strategy. It is the essence of our Scripe Method - just like your personalized map to hike up your mountain.
The content strategy defines the overarching topics you’ll cover in your content to reach your goal. Essentially, the topics capture your expertise areas from four perspectives that are core and unique to you as a person.
Let’s break them down:
- Educational - Actionable value in your expertise area to establish authority.
- Personal - Insights from your story and career development to build connection.
- Organizational - Stories from your company, culture or team to grow awareness.
- Promotional - Content that showcases your offer to drive demand.
Those four perspectives are defined as Content Pillars. Only once you‘ll consider all perspectives for your posts, your content remains personal while staying relevant and valuable for your target audience.