If your LinkedIn and personal brand success would would be a mountain – you’d want to know why you want hike up there. Setting a clear goal and direction is one of the most important things you’ll do before building your individual personal brand or gathering your team to become active on LinkedIn. Having a clear goal and purpose statement gives clarity to know what content to post and why. As a result, you and your team feel motivated to walk toward a shared purpose.
Guiding purpose statement questions:
- What are your main goals?
- Who do you want to reach?
- What are your main areas of expertise?
🏔️ Your answers will be the foundation of your purpose statement.
Purpose statement template:
My goal is to [main goal] for [target audience] by offering [areas of expertise].
Example purpose statements:
Finally, a clear purpose statement sets the goal and path for the content strategy and its execution. The goal of your purpose statement may be slightly in front of you, and ideally a bit out of reach. Anyone in your company has individual purpose statements, connected to their backgrounds and motivations. Only if people can truly identify with their purpose statement, they will keep going.
Whether you're part of an early-stage startup or one-thousand-employee company, clearly defined purpose statements help you and everyone you work with to create strategic content that drives results and feels authentic. Ambitious purpose statements push people to challenge themselves to stick to their content goals. Visible purpose statements motivate individuals, giving them context on why their work matters and creating a culture of transparency that builds trust towards the inside and outside.