In the midst of hundreds and thousands of posts being published every day. It's your responsibility to share valuable content, focusing on staying relevant for your target audience. After analyzing millions of LinkedIn posts for this Scripe Method, the data shows you can only scale such relevant content that captures you with repeatable content formats. They add structure to your Content Strategy, making it easier to navigate long-term.
Content Formats describe topic categories that fit into one of the four Content Pillars. The aim is to add structure and simplicity to plan ahead while leaving room for creativity. We found 26 Content Formats after identifying over 1,000,000 LinkedIn posts. Most successful creators combine about 5 to 10 content formats in their strategy.
Educational Content Formats
Repeatable formats that simplify the planning of Educational posts could be actionable guides, trends and analysis, news updates with educational angles while adding your interpretation to them. Most used educational content formats are frameworks, case studies, tool and resource insights, and data-backed insights. If the content is primarily a personal story without a clear educational takeaway for a broader audience or a direct presentation of your offer, it likely belongs elsewhere.
Personal Content Formats
For personal content, it's not always easy to define repeatable formats. The most used formats from a personal perspective are behind-the-scenes glimpses into daily life that are still relevant for the target audience. Since the goal of the personal pillar is to focus on the individual's unique voice and experiences, content formats may focus on personal milestones, career before & after reflections, growth moments, or day-in-the-life insights, as well as event experience shared from a personal perspective. Aim for content that is primarily about you and your point of view as an individual, not a company or a direct product offer.
Organizational Content Formats
To structure your Organizational content, think of recurring topics that shape your personal perspective of your team, company, or freelance job. Content formats that may define your content strategy are insights into company culture, values, or internal processes. If you are in a leadership position, you may integrate spotlights on team members or share your leadership philosophies. As a CEO or founder, you grow a company's reputation by sharing stories about the company's origin or mission. Avoid categorizing purely promotional content or individual personal stories here unless they are explicitly framed to highlight an organizational aspect.
Promotional Content Formats
To find more recurring formats for your Promotional content, think of what parts or wins of your offer need to be highlighted for your target audience. What are the bits your customer needs to understand through your point of view, and what are certain wins or proof of concepts that showcase that value? We found such repeatable content formats to be event or webinar invitations, or success stories that directly tie client results to the offered product or service. Especially for promotional content formats, it's essential to focus on their relevance for the target audience, finding the right balance between value and showcase. If a post educates or informs without a direct promotional CTA or lead capture mechanism, it likely belongs in another pillar (e.g., Educational).