In the midst of hundreds and thousands of posts being published every day. It's your responsibility to share valuable content, focusing on staying relevant for your target audience. After analyzing millions of LinkedIn posts for this Scripe Method, the data shows you can only scale such relevant content that captures you with repeatable content formats. They add structure to your Content Strategy, making it easier to navigate long-term.
Content Formats describe topic categories that fit into one of the four Content Pillars. The aim is to add structure and simplicity to plan ahead while leaving room for creativity. We found 26 Content Formats after identifying over 1,000,000 LinkedIn posts. Most successful creators combine about 5 to 10 content formats in their strategy.
Educational Content Formats
Repeatable formats that simplify the planning of Educational posts could be actionable guides, trends and analysis, news updates with educational angles while adding your interpretation to them. Most used educational content formats are frameworks, case studies, tool and resource insights, and data-backed insights. If the content is primarily a personal story without a clear educational takeaway for a broader audience or a direct presentation of your offer, it likely belongs elsewhere.
Goal: Deliver immediate value through how-to-guides.
Use when: You're sharing a step-by-step process or practical tutorial.
Results: Boost saves & shares, build trust through utility, position as hands-on expert.
Goal: Show analytical depth through real examples.
Use when: You're breaking down a strategy, decision, or process (real or hypothetical).
Results: Attract clients, prove expertise, position as expert.
Goal: Lead with proof, not just opinion.
Use when: You're drawing conclusions from internal or public data.
Results: Establish credibility, attract media, earn trust from analytical audiences
Goal: Share your take on trending topics.
Use when: You're reacting to breaking news, new tools, or trends, add your interpretations.
Results: Position yourself as domain expert, encourage fast engagement.
Goal: Teach repeatable ways to think or work.
Use when: You're introducing a decision model, process, or mental structure.
Results: Demonstrate thought leadership, get saves & backlinks.
Goal: Provide useful recommendations for tools or resources.
Use when: You want to share tools, books, or resources with a use case.
Results: Become a go-to curator, foster partnerships with providers, drive clicks and saves
Goal: Share big-picture shifts & industry patterns.
Use when: You're spotting what's changing and what it means.
For personal content, it's not always easy to define repeatable formats. The most used formats from a personal perspective are behind-the-scenes glimpses into daily life that are still relevant for the target audience. Since the goal of the personal pillar is to focus on the individual's unique voice and experiences, content formats may focus on personal milestones, career before & after reflections, growth moments, or day-in-the-life insights, as well as event experience shared from a personal perspective. Aim for content that is primarily about you and your point of view as an individual, not a company or a direct product offer.
Goal: Show the human side of your work.
Use when: You want to give a raw peek into your routine.
Results: Build connection, show work ethic, grow relatability.
Goal: Highlight your professional or career evolution.
Use when: You're reflecting on milestones and how far you've come.
Results: Build trust, demonstrate credibility, showcase career and personal growth.
Goal: Share your insights from events such as conferences, or networking events.
Use when: You attended something valuable and want to share takeaways.
Results: Share unique insights, expand network, position you as expert.
Goal: Inspire & guide with personal principles.
Use when: You have a belief or shift worth sharing.
Use when: You want to spark reactions or show where you stand.
Results: Start conversations, differentiate your view, build authority
Goal: Celebrate major wins.
Use when: You hit a career milestone or life achievement.
Results: Show social proof, increase visibility, boost credibility.
Goal: Build deep human connection.
Use when: You're ready to share something real and raw.
Results: Humanize your brand, drive conversations, encourage relatability.
Organizational Content Formats
To structure your Organizational content, think of recurring topics that shape your personal perspective of your team, company, or freelance job. Content formats that may define your content strategy are insights into company culture, values, or internal processes. If you are in a leadership position, you may integrate spotlights on team members or share your leadership philosophies. As a CEO or founder, you grow a company's reputation by sharing stories about the company's origin or mission. Avoid categorizing purely promotional content or individual personal stories here unless they are explicitly framed to highlight an organizational aspect.
Goal: Build emotional connection through your company's purpose.
Use when: You want to share the 'why' behind your company or team values.
Use when: Sharing strategic or principle-based insights from founders or execs.
Results: Shape company narrative, inspire team, signal direction to stakeholders.
Goal: Celebrate and recognize your team members.
Use when: Highlighting standout team members or groups.
Results: Attract talent, foster belonging, showcase depth of your team.
Promotional Content Formats
To find more recurring formats for your Promotional content, think of what parts or wins of your offer need to be highlighted for your target audience. What are the bits your customer needs to understand through your point of view, and what are certain wins or proof of concepts that showcase that value? We found such repeatable content formats to be event or webinar invitations, or success stories that directly tie client results to the offered product or service. Especially for promotional content formats, it's essential to focus on their relevance for the target audience, finding the right balance between value and showcase. If a post educates or informs without a direct promotional CTA or lead capture mechanism, it likely belongs in another pillar (e.g., Educational).
Goal: Build excitement & drive traffic towards a big milestone.
Use when: You're announcing a new product, feature, or update.
Results: Get visibility and create buzz, press attention, attract early adopters.
Goal: Build trust & social proof.
Use when: Highlighting a client's transformation or impressive result using your product.
Results: Attract clients, show value in action.
Goal: Generate leads & and potential partners.
Use when: You're offering a free template, checklist, or resource.
Results: List growth, brand trust, future conversions.
Goal: Showcase the value of your offer.
Use when: You want to promote your product or service.
Results: Clarify value, drive signups or inquiries, convert warm leads.
Goal: Fill seats & drive real-time engagement.
Use when: You're hosting a webinar, workshop, or event.
Results: Community growth, list building, real-time authority.