YouTube Engagement Rate Calculator
Enter a video's counts from YouTube Analytics, or its public views, likes and comments, and this YouTube engagement rate calculator works out the rate by views and by subscribers.
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Engagement rate
0 interactions
Enter the interactions and at least one number to divide by.
YouTube shows no engagement rate, so the calculator shows the rate by views and by subscribers. Since 24 August 2026, YouTube counts a view the moment a video starts to play, so compare rates by views only over date ranges that start on or after that day.
Posting on LinkedIn too? See each profile's engagement rate in Scripe
Scripe's analytics show each connected LinkedIn profile's engagement rate (reactions, comments and reposts by impressions) over the period you pick.
How do you calculate engagement rate on YouTube?
A YouTube engagement rate is a video's likes, comments and shares, plus its dislikes if you count them, divided by its views or the channel's subscribers, times 100. The number you divide by is the basis, and each basis says something different:
| Basis | Formula | What the rate tells you |
|---|---|---|
| Views | Interactions ÷ views × 100 | Interactions per view of the video |
| Subscribers | Interactions per video ÷ subscribers × 100 | Interactions per video against the whole channel, including subscribers who never saw it |
In the calculator's example, a video's 240 likes, 4 dislikes, 31 comments and 12 shares make 287 interactions: 3.50% of 8,200 views and 1.91% of 15,000 subscribers. For several videos, enter their totals and the number of videos; the calculator divides by the number of videos before it compares with your subscribers.
What does YouTube count?
YouTube counts views, engaged views, likes, dislikes, comments and shares, each as a separate number, and adds none of them up. Checked on 16 October 2026:
| Count | What YouTube counts |
|---|---|
| Views | Since 24 August 2026, counted the moment a video starts to play, in every format |
| Engaged views | Times viewers stayed past the initial seconds, not counting loops |
| Likes and dislikes | Times viewers rated the video positively or negatively |
| Comments | Times viewers commented on the video |
| Shares | Times viewers shared the video through the Share button |
The counts are defined in the YouTube Analytics metrics, engaged views in YouTube's help on content performance, and the new view count in its help on how engagement metrics are counted.
To find a video's likes and dislikes, follow YouTube's help on engagement reports:
- Sign in to YouTube Studio.
- In the left menu, select Content.
- On the video, select Analytics.
- At the top, select Engagement, where the Likes (vs. dislikes) report sits.
Despite its name, that Engagement tab is mostly about watch time and audience retention, and it shows no engagement rate. For comments, shares and several videos at once, open Analytics, then Content, and select Advanced mode: the expanded report lets you add metrics, compare videos and export the data.
YouTube made dislike counts private in November 2021, but the dislike button stayed, so your videos still collect dislikes. The calculator has a field for them; leave it empty to count only likes, comments and shares.
Should you divide by views or subscribers?
Divide by views to measure a video's interactions per counted view, and by subscribers to see them against the whole channel, including subscribers who never saw it. Viewers who never subscribed are not in that count, so the two rates can sit far apart, as in the example. Our general engagement rate calculator shows which networks publish a rate of their own.
What counts as a view has changed twice since March 2025. Since 31 March 2025, a Short's views count every start and replay. The views counted the old way are now reported as engaged views, and YouTube's help on Shorts suggests them for comparing your Shorts. Since 24 August 2026, YouTube counts a view in every format the moment a video starts to play.
So compare Shorts with Shorts, and compare rates by views only over date ranges that start on or after 24 August 2026. If you want the rate per engaged view, enter engaged views as the views and say so when you share the rate.
What is a good YouTube engagement rate?
A good YouTube engagement rate is one above your channel's own average, on the same basis, for the same format and with dislikes counted the same way. Scripe publishes no YouTube benchmark, and an average quoted without its formula tells you little, because the interactions and the basis rarely match yours.
To find your average rate, enter the totals of your recent videos and the number of videos, then compare each new video with that rate on the same basis. For a rate by views, take the totals from a date range that starts on or after 24 August 2026. By views, totals give a video with many views more weight, so for your typical video, work out each video's rate and take the median, the middle value.
Posting on LinkedIn as well?
If your team also posts on LinkedIn, the LinkedIn engagement rate calculator works out the rate from the counts LinkedIn shows, and for Company Pages shows which result matches LinkedIn's own formula.
Scripe is a social media management platform for B2B teams and agencies, built LinkedIn-first. Today it supports LinkedIn. See how Scripe's analytics work.
How this page was written and checked: our editorial standards.