LinkedIn Engagement Rate Calculator
Enter a post's counts, and this LinkedIn engagement rate calculator works out its rate as LinkedIn does for a Company Page and, for a personal profile, compares impressions, reactions and comments with the typical post at your follower count.
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Engagement rate
0 interactions
Enter the interactions and at least one number to divide by.
LinkedIn shows no engagement rate for a personal profile's post, so the calculator works it out on every basis you fill in.
Every connected profile's engagement rate in Scripe
Scripe's analytics read impressions through LinkedIn's official interface and show each connected profile's engagement rate (reactions, comments and reposts by impressions) over the period you pick.
How does LinkedIn calculate engagement rate?
For a Company Page, LinkedIn divides a post's interactions by its impressions, and counts clicks, reactions, comments and reposts as interactions. For a post from a personal profile, LinkedIn's analytics list the engagements but show no engagement rate. Checked on 16 October 2026:
| Metric | Company Page | Personal profile |
|---|---|---|
| Engagement rate in LinkedIn's analytics | Interactions ÷ impressions | Not shown |
| What LinkedIn counts | Clicks, reactions, comments and reposts | Reactions, comments, reposts, saves and sends |
| Clicks | Clicks on the post, the company name or the logo | Link visits, reported apart from the engagements |
| Bases you can divide by (all in LinkedIn's analytics) | Impressions, members reached, followers | Impressions, members reached, followers |
The Company Page definition is in LinkedIn's Help Center article on Page content analytics, and its Share Statistics API uses the same ratio for organic activity, over all impressions rather than members reached. A personal profile's metrics are in LinkedIn's help on post analytics and on combined post analytics.
The calculator marks LinkedIn's definition in the Company Page view. In the Personal profile view it shows the rate on every basis you fill in (impressions, members reached or followers), because LinkedIn names none.
What is a good LinkedIn engagement rate?
A good LinkedIn engagement rate is one above your own usual rate, on the same basis. Your usual rate is the median of your recent posts' rates: work out the rate of each of your last 20 posts and take the median. Totals are quicker but give a widely seen post more weight: enter those posts' totals in the calculator, and 20 as the number of posts.
On a personal profile, combined post analytics show what all your posts received over 7 to 365 days, which gives a rate by impressions for that period. On a Company Page, the content analytics show the rate for a time range you pick.
As a benchmark: below 50,000 followers, reactions alone came to 1.79% to 2.27% of the typical personal-profile post's impressions in 2026, in Scripe's measurement. Set that beside your reactions alone: the calculator's rate also counts comments, reposts, saves and sends, so it comes out higher for the same post. The table shows that typical (median) post at each follower count, not an average:
| Followers | Impressions per post, as a share of followers | Reactions per 1,000 impressions | Comments per 1,000 impressions |
|---|---|---|---|
| Under 500 | 79% | 20.7 | 0 |
| 500 to 1,999 | 27% | 22.7 | 1.2 |
| 2,000 to 9,999 | 13% | 20.5 | 2.2 |
| 10,000 to 49,999 | 8% | 17.9 | 3.3 |
| 50,000 and more | 10% | 11.7 | 3.1 |
Each row is a median of personal-profile posts, not a target. Company Pages are not included, and the row for 50,000 followers and more rests on 14 authors. The share is worked out on the author's follower count when it was measured, so the share when the post went out was usually at least this high.
In the Personal profile view, the calculator compares your post with the row for your follower count. In its example, 30 reactions on 1,500 impressions are 20.0 per 1,000, against 20.5 for the typical post at 2,000 to 9,999 followers.
Per view, posts earned more reactions from summer 2025 to summer 2026. In Scripe's LinkedIn Trend Report 2026, views per post, as the report counts them, fell to 0.85× over that year, while reactions per view rose to 1.16×. A rate by impressions can rise while a post is seen less often, so read it beside the impressions.
Impressions, members reached or followers?
Use impressions to match LinkedIn's own rate for Company Pages, and members reached to see how the people who saw a post responded. Use followers only to compare one profile or Page with another. In the table above, the typical post's impressions came to 8-27% of followers from 500 followers up, so a rate by followers comes out far lower than one by impressions.
LinkedIn counts an impression every time it shows a post but counts each member or Page only once in members reached, so the rate by members reached is usually higher than the rate by impressions. In the calculator's example, the post's 38 engagements are 2.53% of its 1,500 impressions, 4.22% of 900 members reached and 0.90% of 4,200 followers. Name the basis whenever you report the rate.
Where to find your LinkedIn post's numbers
A post's own analytics show its impressions, members reached and engagements, and LinkedIn puts your combined post analytics and your total followers in Analytics & tools. A Company Page's content and follower analytics are for the Page's admins. LinkedIn shows a personal profile's post analytics only to its author, so take the numbers from your own analytics; your own views and engagements count toward them. For a colleague's post, ask them for the numbers.
Page metrics can take 48 hours to appear in LinkedIn's analytics, except reactions and comments, which show in real time, so compare posts at the same age. LinkedIn's Page analytics include sponsored posts, while its API's engagement figure counts organic activity only, which is one reason two figures LinkedIn reports for the same post can differ.
Track every connected profile's engagement rate
Scripe's analytics show each connected profile's engagement rate, as reactions, comments and reposts by impressions (saves and sends are not included), over the period you pick. They read the numbers only the author sees, through LinkedIn's official interface, once you or a colleague connects LinkedIn. For a Company Page, they show the organic engagement rate LinkedIn's API reports over its last 12 months.
Scripe is a social media management platform for B2B teams and agencies, built LinkedIn-first. Today it supports LinkedIn. See how Scripe's analytics work, or calculate a rate for another network with the engagement rate calculator.
How this page was written and checked: our editorial standards.