Engagement Rate Calculator

How to calculate engagement rate

Engagement rate is a post's interactions divided by its reach, its impressions or the account's followers, times 100, and the basis changes the result. The engagement rate formula is interactions ÷ basis × 100. In three steps:

1. Add up the interactions your analytics show for the post.
2. Divide the sum by the basis: reach, impressions or views, or followers. With followers and several posts, divide the sum by the number of posts first.
3. Multiply the result by 100.

The number you divide by decides what the rate says, so the calculator shows a rate for each basis you fill in:

For several posts, enter the totals of their interactions and of their reach or impressions, and the number of posts. The calculator divides the interactions by the number of posts before it divides by your followers, because followers are one number for the whole account.

The calculator works from your own analytics, because on LinkedIn and Instagram a post's reach, and on LinkedIn its impressions too, are shown only to the account and to the people and apps it has given access to. A post's rate worked out from a handle alone therefore has to do without these numbers and rests on counts such as likes and comments. To check another account, enter its followers and the likes and comments its posts show publicly, and compare the result only with other rates worked out the same way.

Which engagement rate does each network use?

Of LinkedIn, X, Instagram and YouTube, only X and LinkedIn's Company Page analytics show an engagement rate for a single organic post, and both divide by impressions. Instagram, YouTube and LinkedIn for a personal profile's posts report the counts but no engagement rate. For those, the basis is yours to choose and to name. Checked on 17 October 2026:

LinkedIn's definition is in its Help Center article on Page content analytics, and its Share Statistics API uses the same ratio for organic activity, over all impressions rather than members reached. For a personal profile's posts, LinkedIn lists the engagements in its help on combined post analytics and gives no engagement rate. X defines its rate in its help on the post activity dashboard. Meta lists Instagram's counts in its media insights reference, and YouTube lists its own in the YouTube Analytics metrics.

The LinkedIn engagement rate calculator, the Instagram engagement rate calculator and the YouTube engagement rate calculator ask for the interactions each network's analytics count.

Why the same post has three engagement rates

One post's rates can sit far apart because each basis counts something different. Press “Try an example” in the calculator: 174 interactions are 5.80% of 3,000 people reached, 2.90% of 6,000 impressions and 1.45% of 12,000 followers. None of the three is wrong, so name the basis next to the rate, and compare a post only with rates on the same basis.

A rate by reach can go above 100%, because one person can react to, comment on and share the same post. A rate by followers divides by everyone who follows the account, including people who never saw the post. Scripe's LinkedIn Trend Report 2026 found that on LinkedIn accounts with more than 10,000 followers, a typical post's views come to 8-10% of the follower count.

What counts as an interaction?

An interaction is any action on a post that a network's analytics count, such as a like or reaction, a comment, a share or repost, a save or a click, and each network counts a different set. On LinkedIn, the interactions of a Company Page post include clicks; the engagements of a personal profile's post include saves and sends, and LinkedIn reports link clicks separately. Pick one set of interactions, keep it every time you report, and say which it is.

The calculator adds up only the fields you fill in, so an empty field counts nothing. For Instagram, Meta's own total of interactions is likes, saves, comments and shares minus unlikes, unsaves and deleted comments, and it leaves reposts out.

What is a good engagement rate?

A good engagement rate is one above your own usual rate, on the same basis. There is no single good number, because a rate depends on the basis, the network and the account: in the example above, the same post reads 5.80% by reach and 1.45% by followers.

Your usual rate is the median of your recent posts' rates: work out each post's rate on the same basis and take the middle one. Scripe's LinkedIn Trend Report 2026 takes the same approach: it compares each post with the median of the same author's previous 20 posts, across 3.26 million public posts by about 385,000 English- and German-writing authors. For a quick average, enter the totals of your last 20 posts and the number of posts; by reach or impressions, totals give a post with a large reach more weight. For a personal LinkedIn profile, the LinkedIn engagement rate calculator also compares a post with the typical post at the same follower count.

Your LinkedIn engagement rate in Scripe

Scripe's analytics show the engagement rate of any connected LinkedIn profile, or of several together, as reactions, comments and reposts by impressions over the period you pick. They read impressions through LinkedIn's official interface, and for a Company Page they show the organic engagement rate LinkedIn's API reports.

Scripe is a social media management platform for B2B teams and agencies, built LinkedIn-first. Today it supports LinkedIn. See how Scripe's analytics work.