When it comes to mastering LinkedIn for business growth, Maja Voje’s track record speaks for itself. As a renowned growth marketing expert and entrepreneur, Maja has helped countless businesses scale by leveraging data-driven strategies on LinkedIn.
Her own success—achieving 246% year-over-year business growth—is a testament to the power of her methods.
In this post, we break down the exact methods she used, plus how Scripe can help you implement them to scale your own LinkedIn presence.
This post was inspired by Maja Voje's amazing articles, which can be found here.
1. High-value content and engagement
Maja shares how focusing on building consistent leverage on LinkedIn resulted in a massive 246% year-over-year growth for her business.
What does this leverage look like? It’s a combination of consistent, high-value content, strategic engagement, and building relationships that directly lead to business outcomes.
Maja focuses on:
- building meaningful connections with her network
- sharing insights that resonate with her audience
- and positioning herself as a thought leader in her field.
Over time, these efforts compound and create leverage—meaning that the work she’s done continues to bring value long after the initial interaction.
This kind of consistent, authentic presence is what drives sustainable growth.
How Scripe Can Help
With Scripe, you can replicate this success by easily generating engaging posts that resonate with your target audience. Scripe’s AI-driven tools help you create polished content quickly, allowing you to focus more on building connections and less on the writing process.
2. Expand your reach with Employee-Generated Content (EGC)
One of the most powerful strategies Maja highlights is the use of Employee-Generated Content (EGC) to exponentially increase your reach.
EGC is when team members, employees, or colleagues share content on behalf of a company, creating an authentic and diverse presence. This method amplifies your message across multiple networks, bringing in more organic engagement.
In Maja’s case, utilizing EGC helped her increase the reach of her content by 10 to 100 times.
When employees share content, it comes across as more genuine and trustworthy, which significantly boosts visibility and engagement.
How Scripe Can Help
Scripe makes creating and managing Employee-Generated Content seamless. With Scripe’s collaborative features, you can easily draft, comment, review, and monitor the results from the content shared by your team.
Scripe’s Teams solution is specifically designed to streamline this process, allowing organizations to involve multiple team members in content creation while keeping consistency across posts.
But you don’t have to take our word for it—you can hear from the expert herself!
Watch Maja’s video, where she explains how Scripe’s Teams solution can help your business leverage EGC for maximum reach and impact:
3. Increase followers quickly with Viral Posts
Another strategy that Maja employs to great effect is the use of viral posts. These are posts designed to spark shares, comments, and reactions that significantly boost your visibility.
By strategically crafting posts that are shareable and relevant, Maja was able to gain over 1000 followers in a single day.
As Maja explains, her best-performing posts fall into three categories:
- Simple but powerful mental models
- Lists of useful tools
- How-to guides that break down complex topics into actionable steps.
The key to creating these posts is understanding what resonates with your audience—whether it’s a provocative question, a unique insight, or a personal story that strikes a chord.
How Scripe Can Help
Scripe can help you create these viral posts by analyzing trending content and generating ideas that are more likely to catch fire.
Whether you're posting about industry insights, sharing a personal experience, or asking engaging questions, Scripe ensures that your posts are crafted to maximize engagement.
Additionally, Scripe’s data analytics help you track which types of content perform best, allowing you to fine-tune your strategy and create more high-engagement posts to grow your followers rapidly.