How to create consistent LinkedIn content with a Content Buddy and Scripe

Creating LinkedIn content consistently can be challenging, but with the right system, it becomes manageable — and even fun. 🥳 Speaking from experience, having a content buddy is the best hack to stay accountable, spark new ideas, and produce great content regularly. This guide will walk you through setting up a content buddy workflow, making sure you and your content buddy have top-notch content to share on LinkedIn.

What is a Content Buddy?

A content buddy is a friend, colleague, or peer who shares your commitment to creating content. The essence of the workflow is simple: you meet regularly, talk about ideas, record your conversations, and transform them into engaging posts. This process fosters accountability and creativity while ensuring you have a steady stream of fresh ideas.

Step-by-Step Guide to the Content Buddy Workflow

1. Find Your Content Buddy

Your content buddy doesn’t need to be from your exact niche but should share your motivation to share regular, great content on LinkedIn. The most important factor is mutual commitment. Together, you’ll hold each other accountable and push each other to improve.

Key Criteria for a Content Buddy:

• Motivated to create LinkedIn content consistently.
• Open to giving and receiving feedback.
• Committed to sticking to regular meetings.

2. Schedule Regular Meetings

Consistency is crucial for this workflow to succeed and to have regular content ready for your LinkedIn positioning. Choose a recurring slot and add it to both of your calendars.

• Recommended Frequency: Bi-weekly meetings work best for diving deep into ideas, staying updated, and ensuring regular content production. Monthly meetings can also work but may lack the intensity and engagement of bi-weekly sessions.
• Duration: Plan for at least one hour per meeting.

3. Talk, Record, Scripe

Each meeting revolves around sourcing content through natural, engaging conversations. Trust me, sometimes, the most simple conversations can hold some great content nuggets. Therefore, I can highly recommend to simply record your whole conversation – whether you meet in a call or physically.

Follow this structure for a productive content interview session:

1. Catch-Up (10 minutes): Share recent updates, milestones, or any topics you want to explore during the call.
2. Interview Round 1 (30 minutes): One person interviews the other. Dive deep into personal insights, industry trends, or recent experiences.
3. Interview Round 2 (30 minutes): Switch roles and repeat.
4. Wrap-Up (5-10 minutes): Summarize key takeaways, discuss future topics, or review any performance analytics if you're up for it.

⚠️ Important: Record your conversation.

If you're meeting virtually, use software that lets you download recordings. For in-person chats, a smartphone recording app works perfectly.

4. Upload Your Recording to Scripe

Once your session ends, upload the recording to Scripe.

Scripe breaks down your conversation into organized topics, helping you identify the best ideas for your content goals. You’ll have clear, actionable insights to turn raw discussions into polished posts.

Example Questions for Content Buddy Interviews to create LinkedIn Content

Use these questions to guide you through the content buddy interviews:

• What were the key happenings in the last weeks, and how did they influence your work life?
• Can you walk me through your typical workday?
• Was there a recent industry report or event that you’d like to discuss?
• What have you learned since becoming more active on LinkedIn (or another platform)?
• Is there a skill or habit you’re focusing on improving? Why?
• Can you share insights from a recent project you’ve worked on?

⚠️ Important: Don’t stick to pre-defined questions only. Let the conversation flow naturally, ask follow-ups, and explore topics that feel authentic and engaging.

Bonus: Learn from Each Other's LinkedIn Growth & Metrics

Enhance your collaboration by following each other on LinkedIn.

Turn on post notifications to stay updated with each other’s content and use recent posts as conversation starters during your sessions.

Plus, engaging with each other’s content boosts visibility and helps grow your audience. 💯

DOs and DON’Ts for a Successful Content Buddy Workflow

✅ DOs: What to focus on in your content buddy workflow:

• Commit to the Schedule: Respect your meetings and show up prepared.
• Engage Authentically: Be genuinely interested in your buddy’s insights.
• Experiment with Formats: Try different content styles like Q&As, case studies, or thought leadership pieces.
• Use Analytics: Share metrics to learn from each other’s successes and refine strategies.
• Be Supportive: Provide constructive feedback and celebrate each other’s wins. 🥳

❌ DON’Ts: Things to avoid in your content buddy workflow:

• Cancel Often: Flaky scheduling undermines the process.
• Dominate Conversations: Ensure equal speaking time for both participants.
• Stick to a Script: Let discussions evolve organically.
• Be Negative: Approach feedback with positivity and focus on growth.

Content Buddy Workflow Checklist

Use this checklist to set up and maintain your workflow:

✅ Identify and commit to a content buddy.

✅ Schedule recurring meetings (bi-weekly or monthly).

✅ Decide on a recording method for your conversations.

✅ Prepare a flexible list of questions for each session.

✅ Record your session and upload it to Scripe.

✅ Analyze Scripe’s breakdown to select content topics.

✅ Follow and engage with your buddy’s content on LinkedIn.

✅ Use analytics to inform future sessions and strategies.

Last bonus tip, show this article to your content buddy and share your learnings in the Scripe Community. I look forward to seeing you over there! 🙋🏻‍♀️