How CEO Philipp Trentmann turned personal branding into a strategic driver for inbound leads

Janina Widhammer-Zintl

Janina Widhammer-Zintl

hase-co-scripe-linkedin-personal-branding

From being a silent listener to being recognized at the gym: Philipp Trentmann, CEO of HASE + Co, decided to build and grow his personal brand to increase the inbound lead potential through LinkedIn.

Thanks to Scripe, the CEO has established an effective LinkedIn routine that has resulted in 4.400 followers and two viral posts in just four months. Read on to find out how he overcame the typical hurdles of lack of time and content ideas, and how he turned his personal brand into a performance driver for his company by even integrating more team members.

+3,000 follower growth

291k impressions

2 viral posts

Philipp Trentman's stats after 4 months are impressive. Let's break down how he got there.

Challenges: Building an authentic personal brand on LinkedIn as a CEO is time-consuming

For Philipp, posting on LinkedIn was always an idea in his head. However, as the CEO of HASE + Co, he faced the typical challenges of getting started with personal branding. The biggest (and most common) challenges: No time, no strategy, and a lack of ideas.

"I was a constant silent observer on LinkedIn. I even felt guilty because deep down I knew I should post more content and invest in my personal brand. I was always blocked by two key obstacles:
1. What should I post?
2. When should I create content in my busy schedule?"

On top, Philipp was afraid how he could share authentic high-quality content.

"My goal was to make a meaningful contribution and not look like a billboard" he explains. The fear of negative perception, reinforced by bad examples on the platform, increased the demand for perfection.

All of this led Philipp to miss out on the potential of LinkedIn:

No optimized LinkedIn profile.

❌ No workflow to create LinkedIn posts under 1h.

No predictable inbound leads through LinkedIn.

No clear lead nurturing strategy through community engagement.

No LinkedIn or corporate influencing strategy for the team.


Process: How Philipp turned his personal brand into a driver for awareness and performance

To overcome these challenges, Philipp decided to give Scripe a try. For the CEO, the onboarding process was already a huge success: Not only did he learn more about personal branding and LinkedIn in general, but he also understood the importance of a LinkedIn strategy for sales and performance.

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Philipps first post with Scripe: An introduction post for his LinkedIn network.

With this knowledge and the hands-on onboarding to the Scripe platform, Philipp started to post twice a week. Just a few weeks later, he created his first viral post with +77k impressions.

Those impressions were reflected in increasing inbound traffic and the fact that more prospects highlighted that they had noticed Philipp on LinkedIn.

Over time, Philipp established a LinkedIn routine that fit his schedule and made him reach his goals even faster.

Today Philipp has unlocked his personal brand potential to drive inbound traffic:

✅ Publishes 3x posts per week.

✅ Spends just 30-60 minutes per week creating new content.

✅ Sees a significant increase of lead connections through LinkedIn

✅ Established a community management strategy to nurture leads.

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The CEO has been posting on LinkedIn consistently since he started using Scripe.

With Scripe, the CEO not only saves time – he doesn't have to think about what makes an authentic, high-quality post. Plus, he doesn't have to bother what kind of content reaches his target audience. Scripe does it for him.

He just uploads a voice note from a recent meeting or happening to Scripe – and within a few seconds, he has his post draft ready.

"These days, one can tell there is AI behind a lot of LinkedIn posts. I was surprised by how Scripe works – it captures my tone of voice and requires minimal corrections. It's very accurate and close to what I'm going for, which made me feel very comfortable using it".

Results: How the CEO turned his personal brand into a lead magnet, building an audience around prospects.

In just a few months, Philipp has seen firsthand how personal branding (with the right help) increases brand awareness, engagement – and high-quality leads. He is even recognized at the gym and is approached by people saying they look forward to his posts. He started posting with about 1,000 followers - six months later, that number is over 4,100!

I get more and more comments and direct inbound messages from potential leads. It's not just comments for the sake of comments anymore – I see real discussions happening at my posts – this shows me that my content is relevant while driving the awareness of leads.

The numbers after just 4 months of posting regularly on LinkedIn speak for themselves:

🚀 From 1,000 to more than 4,400 followers.

🚀 2 viral posts with over 157k impressions.

🚀 A total of +310k impressions on his posts.

🚀 Increased engagement of prospects & inbound leads.

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A look into Philipp's Scripe Analytics: The impressions reflect in growing inbound leads and brand awareness.

Multiplying the potential of LinkedIn: How Philipp has introduced personal branding at his company

After seeing the first results within two months, Philipp decided to adopt Scripe as a tool for his company and its subsidiaries. In one month, four more employees and partners of Philipp were onboarded to Scripe.

They all have a unique view of their posts and their LinkedIn analytics while having the chance to collaborate. On top, the aggregated Team Analytics and Company Calendar help them to keep track of their joint personal branding efforts.

The last months have shown: Social proof and positioning the personal brands of their team is essential to drive the performance and brand awareness of HASE + Co.

Their Scripe-enabled LinkedIn routine allows them to raise trust and strengthen their competitive advantage.

“I see great potential in increasing our LinkedIn efforts – the positioning will help us to shorten sales cycles and to stay top of mind at their prospects, making our dialogs with them much easier.”

With this motivation, Philipp looks forward to enabling more team members to become active on LinkedIn and to build their personal brands, especially since there isn't much competition in their niche.

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Aggregated Team Analytics of all personal brands: The team of HASE & Co. shows great traction after just 4 weeks.

The CEO is confident to see exponential growth as more employees start using Scripe. Slight spoiler: Early data supports that hope. In just 60 days, Philipp’s team of four personal brands has collectively generated +370k impressions and gained nearly 4,000 followers.

With more team members getting started to build their personal brands, these results are just the start.

For more details about Scripe’s Team and Enterprise solutions, please reach out to hello@scripe.io.


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