LinkedIn Text Formatter

How to bold or italicize text in a LinkedIn post

This LinkedIn text formatter swaps the letters you select for special Unicode letters that look bold or italic. Because they are characters rather than formatting, the style travels with the text when you paste it into LinkedIn. The Unicode Standard files them as Mathematical Alphanumeric Symbols, which is why they come with the limits explained below.

1. Write or paste your post into the field above, or press “Insert an example”.
2. Select the words that should stand out and pick a style: bold, italic, bold italic, underline, strikethrough or monospace.
3. Check the preview, press “Copy text” and paste the post into LinkedIn.

Bold also has a shortcut, ⌘B (Ctrl+B on Windows), the same as in Scripe's post editor. Pressing a style on words that already have it takes it off, and “Clear formatting” removes every style from the selection.

The counter under the field counts each styled letter as at least two characters, because each of these letters is stored as two or more characters. We have not yet measured how LinkedIn's own counter treats them, so leave some room if your post is close to the limit.

Does bold text help a LinkedIn post

Posts with bold or italic text did about as well as their authors' usual posts, and long ones did slightly worse. In Scripe's LinkedIn Trend Report 2026, posts with bold or italic Unicode text earned 1.05× their author's usual engagement overall and 0.94× on long posts. The report calls this weak evidence.

The report compared 3.26 million public posts by about 385,000 English- and German-writing authors from 2024 to 2026, each against the same author's usual post (the median of their previous 20 posts). So the figures say what styled text did for the people who used it, not what it will do for every post.

In the same report, posts with decoration as a whole (hashtags, emoji, styled text and capitals together) earned 1.15–1.21× their authors' usual engagement at 500–1,999 followers, and 0.94–0.97× on large accounts and long posts. Its advice: on a short post or a small account, a few hashtags and emoji are fine.

Use bold for the few words a reader should not miss: the takeaway, a number, a warning. The report's advice for a long post is to drop styled text, and the formatter shows a hint when most of a long post is styled. Get the full LinkedIn Trend Report 2026, free by email.

What stays plain: hashtags, mentions and links

The formatter never styles #hashtags, @mentions, links or email addresses, even when they sit inside the words you select. A styled letter is a different character from the plain one, so a styled #growth would no longer be the same text as #growth, and a styled web address would no longer be the same address.

When your selection includes one of them, the formatter styles the words around it and leaves it exactly as you typed it. To tag a person, type @ in LinkedIn's own editor and pick them from the list.

Accented letters and umlauts

Bold works with accented letters and umlauts, as in José, café or Zoë. Unicode has no bold é or ü, so the formatter writes the bold base letter followed by the combining accent mark. Italic, bold italic and monospace have no such workaround here, so a word with an accent or umlaut stays plain as a whole word rather than half styled.

The formatter tells you how many words stayed plain and why. We have not yet checked how every LinkedIn app draws a bold letter with a combining mark, so check the accented words in the LinkedIn app after you publish.

Preview the whole post before you publish

The preview beside or below the field shows your post as a LinkedIn card on a phone or a desktop, in light or dark mode. To add your name, headline, photo or an image, use the LinkedIn post preview, which has the same styles. If you need a first draft to format, the LinkedIn post generator writes one from an idea.