Changelog

Tone of Voice has been rebuilt to give you sharper control over how Scripe sounds when it writes for you.

Your voice is what makes a post yours. We've reworked the entire Tone of Voice experience — from how it looks to how closely it follows your direction — so the posts Scripe generates land closer to what you'd write yourself, and need far less editing afterward.

A cleaner interface

Tone of Voice now matches the look and feel of the new Scripe. Elements are clearer, the layout is less cluttered, and the settings that matter are easier to find. Less time hunting through options, more time dialing in your voice.

It listens more closely

Tell Scripe how you want to sound, and it now follows your instructions more faithfully. Adjustments to tone register the way you'd expect, so the gap between what you ask for and what you get keeps getting smaller.

Sound like the creators you admire

Shape your voice around the writing you respect. Pick from a selection of creators, or paste in your own custom posts, and Scripe will echo that style in what it generates. To make this faster, we've added a curated set of top creators you can add to your tone in a single click.

Posts that fit

You told us posts were running too long. We heard you. Generated posts are now far more consistent in length, so what comes out is closer to publish-ready and doesn't need trimming before it goes live.

Test before you commit

You can now generate example posts directly in your Tone of Voice settings. Try a voice, see how it reads, adjust, and try again — all without leaving the page. Get your tone right before you ever start a real post.

---

Open Tone of Voice in your settings to try the new experience.

Scripe 4.0 is LIVE! 🎉

May we introduce: The AI Agent for LinkedIn content.

So… what’s new this time?

Again: basically everything 😅

Over the last months, we analyzed millions of posts, watched how top creators actually build trust online, and talked to hundreds of users. We realized something important:

The hard part was never writing a LinkedIn post. The real challenge is knowing: what to say, when to say it, how to make it resonate, and how to stay consistent long enough to build trust.

That’s exactly what Scripe 4.0 solves.

Summary of feature & workflow updates:

1. Verified LinkedIn Partnership

Scripe now integrates through the official verified LinkedIn API.

Benefits include:

• more reliable syncing
• improved platform stability
• better analytics connectivity
• more secure account connections

And yes — we’re one of the first, and now savest, tools in the space doing this 😉

2. An AI agent that actually understands you

Scripe has always been built to be more than just writing tool.

With Scripe 4.0, we are proud to say:

Scripe is the Personal Content Agent for LinkedIn.

It automatically plugs into your expertise and builds your knowledge base automatically, based on:

• your LinkedIn posts
• trends in your niche
• your analytics
• your connected knowledge sources

It’s now an AI agent that learns how you think, how your audience reacts, and how your content performs over time.

3. Guided Content Creation

The new Modes within Scripe are one of the biggest – and most powerful updates yes! Especially the Guided Mode:

• It guides you to the next post in your content calendar
• Refers back to your strategy
• Knows how your audience ticks
• Asks the right questions

Ensuring your content calendar is always full!

4. Team Amplifier & Auto Engagement

You can now add your whole team + amplifiers to Scripe and coordinate:

• likes
• comments
• reshares

This helps to scale the reach of your overall team, amplify your content, GTM campaigns, and company-wide distribution.

5. Link & Click Tracking

Scripe now integrates built-in tracking using integrated UTM and link tracking systems to finally track your ROI of LinkedIn performance beyond impressions.

You can now track:

• link clicks for posts and profile
• overall traffic
• campaign attribution
• conversions

6. New Training Base of +10 Mio LinkedIn Posts

The intelligence and recommendation engine behind Scripe 4.0 was trained on:

• 10M+ LinkedIn posts
• 1M+ creator patterns

This improves:

• hook recommendations
• format suggestions
• timing guidance
• content pattern recognition
• audience-fit recommendations

7. Integrated Company Page

One of the biggest additions for teams. You can now connect LinkedIn Company Pages directly to your Scripe workspace — with the same workflows and intelligence previously available only for personal brands.

This includes:

• AI-assisted content creation
• content planning & scheduling
• post tracking
• analytics & performance insights
• workflow management
• team collaboration

The AI also learns from your Company Page performance over time to improve recommendations and content outputs.

For a little sneak peek: Watch a demo & full walk-through of our new favorite workflows here.

----

Yes, it's a lot – a LOT of cool updates! We can't wait for you to try Scripe 4.0. It is our biggest step toward making LinkedIn content creation more intelligent, personalized, and scalable.

Scripe 3.0 is LIVE! ❤️‍🔥 May we introduce: Your LinkedIn co-pilot.

So, what is new? Basically, everything 😅

After talking to 100s of users, analyzing millions of posts, we realized the truth that posting on LinkedIn consistently is damn hard with all the overwhelm.

Summary of feature & workflow updates:

1. Start right away:

Yep, no more blank page anymore! Thanks to the deep understanding and always-syncing knowledge base, Sripe is always ready to:

• Show you weekly ideas based on your profile & niche.
• Repurpose suggestions from your best-performing posts.
• Look for similar creators whose content patterns & trends you can learn from.
• everything personalized, no thinking needed to get started.

✅ This removes all the overwhelm that stops most people from posting.

2. Ask Scripe anything:

This is so good! The Scripe AI Chat is like a sparring coach for your content. It understands your target audience, researches trends, and helps you plan your posts. Just ask Scripe and you'll have a post in 2mins.

The Scripe AI chat acts like a coach + strategist + researcher:

You can upload:

• sales calls & webinars
• research docs & customer interviews
• voice notes & braindump notes

And Scripe will:

• extract pain points, insights, objections, stories from your ICP
• run research across the internet + your knowledge base
• use LinkedIn data to guide the content
• turn it into posts, carousels, scripts
• brainstorm angles, hooks, ideas
• keep your tone of voice

✅ It’s the closest thing to having our team and all expert knowledge available 24/7!

3. Get benchmarks & guidance:

The new Analytics are sooo sick! They show you how you're on track, what to improve, and how you could adjust based on others in your niche.

Scripe 3.0 analyzes:

• which formats are relevant to reach your audience.
• which themes & hooks consistently get you reach.
• your ideal posting times (based on industry + region data)
• how a new post is likely to perform before you publish.
• team performance (leaderboards, campaigns, tracking).
• benchmarks in your niche.

✅ It tells you what to do more of – and what to stop.

4. A system that adapts to you.

This was highly requested – you can now build your own post management.

We rebuilt all workflows from scratch.

Now you can create:

• your own post management Kanban boards
• your own content statuses
• your own labels
• team campaigns
• shared review workflows
• client pipelines (for agencies)

✅  Scripe adapts to your system — not the other way around.

🎥 For a little sneak peek: Watch a demo & full walk-through of our new favorite workflows here.

Happy scriping in the 3.0 way!

The Tone of Voice Feature got a major fine-tune upgrade!

Spoiler: Makes content workflows 2x faster, authentic – and better ;)

How to fine-tune your Tone of Voice with the new update:

👉 Personal ToV settings:

• Adjust your sentence length, post length, and emoji frequency.
• Add a custom footer that automatically appears on every post.
• Add instructions on favorite CTAs.

👉 Company-wide ToV (for teams):

• Set organization-wide tone guidelines.
• Adjust spelling settings, do's and dont‘s for the whole team.
• Add a shared footer for all team posts.

The result: More efficient content creation and posts that feel really authentic, reaching your target audience better than ever before.

🎥 Watch the ToV Update in Action.

👉 How the new ToV works:

• Scripe keeps analyzing your post history.
• It learns how you naturally communicate and defines a ToV profile.
• With the feature update, you can customize your ToV profile – rhythm, sentence length, formatting, CTAs and more. ;)

ℹ️  Check our Tone of Voice Guide here.

For questions on the new updates, drop us an email: hello@scripe.io.

There's a new Knowledge Base – two, to be exact! 🧠

Here's what's new:

👉 Knowledge Base is split into 2 levels: Company & Personal.

👉 Folder structure to get a polished overview of your (second) brain.

👉 Link & auto-sync external sources like Notion, YouTube & more.

Why we LOVE a Company Knowledge Base:

1. Upload once for everyone to save time for the team.

2. Achieve higher relevance by letting Scripe learn about your target audience.

3. Link external centralized resources, so everyone's content reflects consistent positioning and value propositions.

ℹ️ How to set up the Company Knowledge Base.

The Personal Knowledge Base got smarter:

1. Upload info about your background to give your content more accuracy.

2. Add your expert sources to let Scripe know what you want to be known for.

3. Include personal stories to make your content relatable.

ℹ️ How to set up the Personal Knowledge Base.

For questions on the new updates, drop us an email: hello@scripe.io.

We got some VERY good news:

1. Pro plan users now receive all the benefits of Team Workspaces.
2. Prices permanently dropped for former Team Plan users.
3. Extra trial days for all new users.
4. New Agency Plan is available.

Here's a full debrief on the updates:

1️⃣ Professional Plan Users got Team Workspaces Now:

Remember when you had to switch between a 'Personal Workspace' and a 'Team Workspace'? Yeah, a bit annoying. That's why we made everything easier, merging the two plans and workspaces into one.

👉 For Pro Plan users, this means:

• You can invite additional collaborators and team members.
• You have access to all Team collaboration features (aggregated analytics, review options, shared calendar, and more).
• You can add an unlimited number of LinkedIn accounts to your workspace. (billed at EUR 39.99 per month on the yearly plan or EUR 49.99 per month on the monthly Plan).

👉 For former Team Plan users, this means:

• Your plans have been switched to the new Professional Plan, which is a EUR 5 price drop per month – you're welcome. ;)
• All features stay the same.
• Bonus on top: You can now connect unlimited LinkedIn accounts to your Workspaces (billed at EUR 39.99 per month on the yearly plan or EUR 49.99 per month on the monthly Plan). 🥳

👉 For Starter Plan users, this means:

• No big changes here. :)
• For the Starter Plan, the team collaboration features are not available.
• If you decide to upgrade to the Professional Plan, however, it will be much easier to transfer your project and start scriping like a Pro.

2️⃣ Prices for Team Users Dropped:

After merging the Team and the Professional Plan, all users who subscribed to the former Team Plan have been automatically added to the Professional Plan, which is EUR 5 cheaper.

All features stay the same, with a bonus that you can connect unlimited LinkedIn accounts to your Workspaces (no cap anymore). 🥳

3️⃣ Extra trial days for new users:

All new users receive 14 Trial Days instead of Credits. 

For everyone who just signed up or has no active plan yet, you are twice lucky and get fresh Trial Days, yay!

👉 To unlock your Trial Days, choose a plan and create a subscription.

You won't be charged in the first 14 days and always have the option to cancel (you might love it though ;)).

4️⃣ New Agency Plan Available:

We've seen a growing number of stellar agencies using Scripe to simplify their client workflows and speed up fulfillment efficiency.

With the new Agency Plan, we bundled up all features that are ideal for agencies managing personal brands from multiple clients.

The Agency Plan includes all features of the Professional Plan, plus:

• Volume discount for multiple LinkedIn accounts.
• Option to monitor and add multiple workspaces to one subscription.
• Complete client management workflows.
• Reporting dashboards.
• Bi-weekly office hours.

👉 Find more details on the Agency workflows here.

For questions on the new updates, drop us an email: hello@scripe.io.

From the minute we started talking about a WhatsApp x Scripe Integration, we knew:

This would save SO much time.

This would make things SO easy.

This would just be SO incredibly nice.

...so, we built, tested & shipped it. 💯

And it is finally live!

With the new WhatsApp x Scripe Integration, you can:

👉 Send voice notes or text messages on WhatsApp. 

👉 They'll be processed & saved in your workspace. 

👉 Post drafts are ready for you the next time you open Scripe.

How it works:

1. Navigate to 'Sources' in your left sidebar.

2. Click on 'Connect WhatsApp'.

3. Scan the QR Code with your phone.

4. Start the chat on WhatsApp to complete the connection.

5. Start chattiiing & voice recording. ;)

More guidance on the WA-Setup here.

We've had so many users requesting easier ways to spot trending posts. So we listened and built the smartest Inspiration Page ever.

On top, we made it possible that trending posts cannot only be found and filtered – users can now easily repurpose posts to create new, unique content that is targeted to their content strategy. ✨

New Inspiration Page Features:

👉 Search for topics: You can now search for trends & topics – it will show trending & relevant posts in that niche.

👉 New filter options: Filter by language, industry, engagement, content types, and post types.

👉 Repurpose easily: Found a post that would fit your content strategy? Simply repurpose it with 1 click, add your thoughts, and generate your unique post out of it.

👉 Improved people search: Now optimized to show relevant people first.

👉 Speeeed: In general, all inspiration page queries are now 50-100x faster ;)

▶️ Play Loom preview (yes, we're excited 🤓)

Scripe 2.0 is here! Introducing your personal AI content strategist:

It understands you – by processing your LinkedIn history, your knowledge, and analyzing millions of posts daily.

It coaches you – with a repeatable content system based on the Scripe Method.

It executes with and for you – meaning, now have weekly post drafts in your inbox that sound exactly like you, tailored to your goals and positioning.

Scripe 2.0 is designed to eliminate the cringe and overwhelm from LinkedIn content creation. Get strategic post ideas, authentic drafts tailored to your voice, and continuous growth powered by real engagement data.

New ✨

• Improved Automated Knowledge Processing: Let Scripe understand your knowledge, experience, and context on an ongoing basis.
• Weekly Strategic Post Ideas: Get tailored suggestions that align with your goals and niche.
• Ready-to-Publish Post Drafts: Get pre-written post drafts straight to your inbox, authentically matching your voice and goals.
• Custom Content Strategy: Access a tailored content strategy that resonates with your goals and audience.
• Continuous Improvement Loops: Leverages engagement data to refine your content strategy.
• Improved Hook Generation: Get strategic guidance with each post you generate, starting from the moment you choose your hook.

>> 🔮 Watch what's new in action.

Improvements 💎

• Enhanced AI understanding from millions of analyzed posts and extensive collaboration with B2B professionals.
• More precise personalization for authentic LinkedIn posts.
• Smoother user experience, emphasizing ease of use and confidence in content creation.
• Clearly defined guidance on what and when to post, optimizing reach, and engagement.

Fixes 🐞

• Improvements to the natural tone of automated drafts.
• Addressed common user blockers such as "not knowing what to post" and "time constraints."
• Resolved earlier limitations of AI, now providing robust, reliable, and genuinely authentic content.

Access all new Scripe 2.0 features in your Scripe dashboard, and happy scriping. We look forward to your feedback!

We just dropped the best Content Calendar, yet! Introducing our fully revamped calendar, designed to streamline your entire content workflow from strategy to scheduling. Enjoy smoother, sleeker navigation, clearer overviews, and hassle-free scheduling with drag-and-drop ease.

To get started, open your Content Calendar and experience the improvements firsthand.

✨ New

• Enhanced Design: Sleeker overview of the calendar, both in the Monthly and Weekly view with smoother navigation for an optimal overview.
• Easy Scheduling: Simplified and intuitive scheduling tools for faster workflow.
• Pre-selected Posting Slots: Quickly schedule posts into preset time slots, saving significant time.
• Integrated Tips & Suggestions: Directly embedded post suggestions and tips within the calendar.
• Notes Folder: Your Notes have a new home and can now directly be added to your calendar, simplyfing planning and ensuring you don't lose track of ideas.

💎 Improvements

• Drag-and-Drop Rescheduling: Effortlessly adjust your content timeline by simply dragging posts to new dates.
• Clearer Overview: Immediately see your scheduled content at a glance with improved layout clarity.
• Time-saving Workflow: Pre-choose timing slots, enhancing your content management efficiency.

🐞 Fixes

• Resolved issues with previously complicated scheduling processes.
• Fixed UI inconsistencies that impeded quick calendar navigation.
• Improved responsiveness, making drag-and-drop functionality seamless across devices.

Access your new Content Calendar in your Scripe dashboard, and happy scheduling. We look forward to your feedback!

We just dropped our brand new post editor – in other words, a piece of content MAGIC. 🪄

What's new:

👉 New chat: Ask or edit anything about your post via chat, easily undo changes, and navigate between versions.

👉 In-text AI edits: Select specific text and instantly rewrite, expand, shorten, fix spelling or grammar, or instruct custom adjustments using the "Ask AI" button.

👉 Rewrite sentences with one click: Select specific sentences to change and adjust them how you like.

What makes the new editor even better:

✅ Post editing just got 10x easier.

✅ Get way faster to the perfect result.

✅ Easily play around with different post versions.

It’s like having a content assistant in your pocket 24/7.

Make sure to try the new editor and scripe your next post!