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Scripe Labs · October 2026

LinkedIn Trend Report 2026

What works on LinkedIn is not what people post. We read 3.26 million posts from 385,000 authors, 2024 to 2026, and compared every post with its author's own usual post.

Cover of the LinkedIn Trend Report 2026: What works on LinkedIn is not what people post

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Three findings from the report

  • 2.3×for a photo set against the same author's text-only post
  • 4 in 5new-role announcements beat the author's usual post
  • 11 of 22pieces of common LinkedIn advice the data contradicts